Rosenverse
Understanding Experiences: When you have to do more than work

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Understanding Experiences: When you have to do more than work

Gold
Thursday, November 8, 2018 • DesignOps Summit 2018
Share the love for this talk
Understanding Experiences: When you have to do more than work
Speakers: Holly Cole
Link:

Summary

All of us work as part of something bigger, and we have a set of processes that allow us to make sense of our day-to-day work and its value context. What happens when you need to quickly grow and change, how to you understand those processes? How do you grow your understanding, internally, to improve your teams? First things first, you have to understand the processes and experiences that are going on right now. That takes research. So, let’s get meta.

Key Insights

  • Applying user-centered research techniques internally helps understand and improve team experiences effectively.

  • Diary studies combined with contextual interviews reveal rich insights into daily work challenges during team growth phases.

  • Internal personas for roles like product managers and Scrum Masters clarify responsibilities and pain points.

  • Service blueprints expose communication gaps and broken handoffs between internal and contractor teams.

  • Using scripts during interviews ensures consistent data collection and helps make participants comfortable.

  • Sharing service maps publicly invites team corrections and fosters transparency and ownership.

  • Defining skills gaps based on internal research allows recruiters to find better hires tailored to actual team needs.

  • Informal team rituals and ongoing communication across locations strengthen bonds and create a supportive work family.

  • Many organizations overlook researching their own internal users (employees) in favor of external customers.

  • Embedding empathetic conversations into weekly routines yields ongoing team insights and improves processes like onboarding.

Notable Quotes

"Are you really doing user centered teamwork when you're thinking about growing a team?"

"Talking to the people that I work with about the experience of doing their job in order to improve their job experience is probably the most overlooked skill set that we have."

"Do you have personas for the people that work for you? Do you use them to help define how your processes work?"

"You need to make sure that they’re comfortable and you need to do it with a script and representative users of your team."

"I do this in public, put this on a wall where you can test it so people can come and say, that is not right."

"Use these tools to define who you are going to hire next and what gaps those hires need to fill."

"The answers that they gave you are the questions you need to ask people you interview."

"Diary studies are fantastic when you're looking at growing a team and onboarding new people."

"The true problem was that two companies weren’t communicating, it had nothing to do with the UX team itself."

"We created a family by interacting with each other and sharing our problems with work and trying to solve them together."

Ask the Rosenbot
Jon Temple
Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement
2026 • Advancing Research 2026
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Angelos Arnis
Navigating the Rapid Shifts in Tech's Turbulent Terrain
2023 • DesignOps Summit 2023
Gold
Christian Crumlish
Introduction by our Conference Chair
2022 • Design in Product 2022
Gold
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Mujtaba Hameed
The new horizon of ethnography: using AI to unlock the full potential of in-person research
2026 • Advancing Research 2026
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Janelle Estes
UX Research Trends
2021 • Advancing Research Community
Jorge Arango
AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)
2024 • Rosenfeld Community
Victor Udoewa
Research in the Pluriverse
2023 • Advancing Research 2023
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold

More Videos

Sofía Delsordo

"We started to see children and teenagers as users, not just audiences."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"It’s important not to fall in love with a feature but stay open to new information and feedback."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"The biggest struggle was recruiting and scheduling participants, so we started a shared Google sheet."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"Legislation like the US executive order on federal customer experience has helped us rebuild trust in government."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Roadmap amnesia is real — every new thing wipes out weeks of priorities from stakeholders’ minds."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"Civic stamina is the grind of hearing no a lot while pushing toward yes."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"Pink the pink plastic glove was too big for the average woman’s hands."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022