Rosenverse
Leading Change with Confidence: Strategies for Optimizing Your Process

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Leading Change with Confidence: Strategies for Optimizing Your Process

Gold
Monday, September 23, 2024 • DesignOps Summit 2024
Share the love for this talk
Leading Change with Confidence: Strategies for Optimizing Your Process
Speakers: Deanna Smith
Link:

Summary

Constantly improving processes and embracing an iterative mindset can be difficult. In this session, I’ll share unexpected hurdles I faced while leading large-scale changes and how you can avoid them. We'll dive into key moments where I hit roadblocks and more importantly, I'll share the valuable lessons I learned the hard way. Let’s turn my “list of things I wish I knew” into actionable best practices that you can apply to lead change more effectively.

Key Insights

  • Doubling a team’s size can drastically reduce process maturity and create new challenges in scaling tools and workflows.

  • Failing to thoroughly vet feedback before acting can lead to choosing suboptimal solutions that cause more disruption.

  • Piloting changes on a smaller scale helps uncover issues early and builds stakeholder buy-in before full implementation.

  • Assessing the urgency of feedback involves understanding who it impacts, if it blocks critical work, and possible temporary workarounds.

  • Feedback should be viewed as data, recognizing whether it reflects the majority or a small subset to avoid biased decisions.

  • Locking processes from change for 1-2 months creates stability and sustainability, especially when managing multiple teams.

  • Documentation of changes, including rationale, approvals, alternative options, and pilot outcomes, prevents repeating past mistakes.

  • Engaging trusted colleagues can help mitigate personal bias when assessing feedback.

  • Using anecdotal team feedback helps leaders appreciate the human impact of change and the importance of pacing.

  • Managing change frequency is a balance that requires gauging team health through surveys and direct human connection.

Notable Quotes

"If you dug deeper into feedback, you'd find ways to address issues without a big change."

"Leading change is like shopping—take time to find the right store before you buy."

"Piloting your ideas before committing helps prevent disruption and saves energy in the long run."

"Processes are never perfect, but thoughtful testing limits disruption for your team."

"We forget a lot of details over time; documentation saves us from repeating mistakes."

"Assessing feedback urgency means understanding if the issue blocks critical work or if there are workarounds."

"Using pilots can get buy-in from stakeholders who might resist broad change initially."

"Anecdotal feedback from team members helps leaders understand the real impact of change."

"More frequent change isn't always better; good communication and team pulse are key."

"Not everything that is faced can be changed, but nothing can be changed until it is faced."

Ask the Rosenbot
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design
2021 • Enterprise Community
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Gabrielle Verderber
Documentation Your Team Will Actually Use
2023 • DesignOps Summit 2023
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Bria Alexander
Day 2 Welcome
2024 • DesignOps Summit 2024
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Discussion
2017 • Enterprise Experience 2017
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community

More Videos

Surya Vanka

"There are 8 billion creative humans on planet Earth, far beyond the number of trained designers."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Patrick Boehler

"People are better equipped to decide and act in their lives when we deliver relevant and useful information."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Andreas Huebner

"The complexity of automating marketing content for agents varies because some want hyper-personalized brand content while others prefer general automation."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Patrizia Bertini

"Leaders spend a lot of time on operational work, which does not allow design strategy to mature."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Phil Gilbert

"People plus practices plus places equals artifacts."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Yulya Besplemennova

"I approached the GPT as if it were my human colleague, asking very open questions."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Sarah Rink

"The best way to understand something is to become part of it."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Mujtaba Hameed

"AI can’t yet fully replace bespoke and careful proposal building, though it helps junior researchers draft the first outlines."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Sheryl Cababa

"People who understand the problem best are set up to do the best work."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023