Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

Gold
Tuesday, March 11, 2025 • Advancing Research 2025
Share the love for this talk
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
Speakers: Noah Bond
Link:

Summary

Our understanding of truth is being reshaped. This challenge deepens when considering how truth intersects with shifting views on data ownership, knowledge extraction, and inclusivity. Researchers must respect participants' ownership of their narratives and foster intersectional inclusivity to uncover more equitable truths. This discussion explores practical strategies for understanding what equitable truth means in a world of disinformation, where both participants and researchers are increasingly questioning the meaning of true inclusivity in our field.

Key Insights

  • Disinformation thrives on social media algorithms that prioritize engagement over accuracy, exacerbating distrust in research participants.

  • AI-generated misleading content and deepfakes pose new challenges by eroding public trust and entrenching biases in digital products.

  • Extractive research practices harm marginalized communities and contribute to widespread mistrust toward organizations.

  • Declaring positionality helps researchers reflect on how their own identities influence their work and decisions.

  • An equity pause is an effective reflective practice to identify biases and knowledge gaps before making research or design decisions.

  • Community-based partnerships and participatory co-design are essential for authentic engagement with vulnerable populations.

  • Packaging equity-centered research in the language of business metrics and risk mitigation can increase stakeholder buy-in.

  • Authentic transparency with participants, including sharing case studies and knowledge, builds lasting trust and ownership.

  • Recruiting participants from marginalized communities requires intentional effort to avoid shallow or unrepresentative insights.

  • Sustainable progress in ethical research demands courage, community support, and picking strategic battles within organizations.

Notable Quotes

"Our understanding of truth is being reshaped due to the rise of disinformation."

"Researchers must respect participants' ownership of their own narratives and foster intersectional inclusivity."

"Many stakeholders blur fact and opinion, making it harder to influence with sound research insights."

"Social media algorithms prioritize engagement over accuracy, exacerbating echo chambers and polarizing discourse."

"AI tools generate convincing yet potentially misleading content at scale, eroding public trust."

"Instagram's creation of AI influencers co-opted queer and Black identities, essentially digital blackface."

"One of the most important parts of any successful research study is your research sample."

"If you target the right audience but can’t recruit them, you fail to capture the community’s true problems."

"The equity pause helps you recognize what biases might be present before making decisions impacting lives."

"It takes courage to push back against dominant culture and present dissenting opinions in organizations."

Ask the Rosenbot
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Shelby Switzer
Making Space for Community Knowledge-sharing in a Distributed World
2021 • Civic Design 2021
Gold
Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Daniel Gloyd
Designing Warmth
2025 • Rosenfeld Community
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Dawn Ressel
Full-Stack User Experiences: A Marriage of Design and Technology
2016 • Enterprise UX 2016
Gold
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Ovetta Sampson
Turning UX Passion into Real Product Influence
2023 • Enterprise UX 2023
Gold
Amy Evans
How to Create Change
2024 • DesignOps Summit 2024
Gold
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community

More Videos

Peter Van Dijck

"You should plan 20 to 40 percent of your project budget on evals—it’s a lot more work than most people expect."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Xenia Adjoubei

"We mapped every individual journey on Google Earth attaching quotations and photographs to each location to represent human experiences."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

James Rampton

"If you’re concerned about cybersecurity, buy a used car with fewer electronic features or one that has a strong reliability score."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Lily Aduana

"Scheduling syncs with your Google or Outlook calendar so you only book participants at times that work for you."

Lily Aduana Savannah Hobbs Brittany Rutherford

5 Reasons to Bring Your Recruiting in-House (and How To Do It)

March 12, 2021

Kayla Farrell

"Remote onboarding isn’t radically different but sometimes you wish you could just call someone over to your desk."

Kayla Farrell Chelsey Glasson Sean Fitzell Jared LeClerc

What It's Like To Be a User Researcher at Compass

March 12, 2021

Kate Kalcevich

"When sharing prototypes that aren't accessible, facilitators may need to control the prototype and follow user directions."

Kate Kalcevich

Integrating Accessibility in DesignOps

September 23, 2024

Ovetta Sampson

"Design is the conscious and intuitive effort to impose meaningful order to chaos."

Ovetta Sampson

Research in the Automated Future

March 11, 2022

Deanna Mitchell

"It’s really great to have no scripted approach because it lets you ask what some might call dumb questions."

Deanna Mitchell

Designing with culture: Unlocking impactful insights for Product and UX

March 12, 2025

Ren Pope

"There needs to be some sort of universal standard for sourcing or mapping how the knowledge was obtained."

Ren Pope

Building Experiences for Knowledge Systems

June 6, 2023