Rosenverse
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

Gold
Tuesday, March 11, 2025 • Advancing Research 2025
Share the love for this talk
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
Speakers: Noah Bond
Link:

Summary

Our understanding of truth is being reshaped. This challenge deepens when considering how truth intersects with shifting views on data ownership, knowledge extraction, and inclusivity. Researchers must respect participants' ownership of their narratives and foster intersectional inclusivity to uncover more equitable truths. This discussion explores practical strategies for understanding what equitable truth means in a world of disinformation, where both participants and researchers are increasingly questioning the meaning of true inclusivity in our field.

Key Insights

  • •

    Disinformation thrives on social media algorithms that prioritize engagement over accuracy, exacerbating distrust in research participants.

  • •

    AI-generated misleading content and deepfakes pose new challenges by eroding public trust and entrenching biases in digital products.

  • •

    Extractive research practices harm marginalized communities and contribute to widespread mistrust toward organizations.

  • •

    Declaring positionality helps researchers reflect on how their own identities influence their work and decisions.

  • •

    An equity pause is an effective reflective practice to identify biases and knowledge gaps before making research or design decisions.

  • •

    Community-based partnerships and participatory co-design are essential for authentic engagement with vulnerable populations.

  • •

    Packaging equity-centered research in the language of business metrics and risk mitigation can increase stakeholder buy-in.

  • •

    Authentic transparency with participants, including sharing case studies and knowledge, builds lasting trust and ownership.

  • •

    Recruiting participants from marginalized communities requires intentional effort to avoid shallow or unrepresentative insights.

  • •

    Sustainable progress in ethical research demands courage, community support, and picking strategic battles within organizations.

Notable Quotes

"Our understanding of truth is being reshaped due to the rise of disinformation."

"Researchers must respect participants' ownership of their own narratives and foster intersectional inclusivity."

"Many stakeholders blur fact and opinion, making it harder to influence with sound research insights."

"Social media algorithms prioritize engagement over accuracy, exacerbating echo chambers and polarizing discourse."

"AI tools generate convincing yet potentially misleading content at scale, eroding public trust."

"Instagram's creation of AI influencers co-opted queer and Black identities, essentially digital blackface."

"One of the most important parts of any successful research study is your research sample."

"If you target the right audience but can’t recruit them, you fail to capture the community’s true problems."

"The equity pause helps you recognize what biases might be present before making decisions impacting lives."

"It takes courage to push back against dominant culture and present dissenting opinions in organizations."

Ask the Rosenbot
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Adam Cutler
Discussion
2016 • Enterprise UX 2016
Gold
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Lisa Spitz
Building Trust Through Equitable Research Practices
2022 • Civic Design 2022
Gold
Steve Portigal
War Stories LIVE! Steve Portigal
2020 • Advancing Research 2020
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
World Usability Day Panel Discussion
2022 • DesignOps Community
Sarah Auslander
Incremental Steps to Drive Radical Innovation in Policy Design
2022 • Civic Design 2022
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Peter Levin
Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
2024 • Advancing Research 2024
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Deanna Zandt
The Unspoken Complexity of “Self-Care” with Deanna Zandt
2022 • Civic Design Community
Frances Yllana
Theme 2 Intro
2024 • DesignOps Summit 2024
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold

More Videos

JP Allen

"Tools are getting much more complex and have more crossover, which made redesigning the map a challenge."

JP Allen Holly Holden

Navigating the UX Tools Landscape

October 1, 2021

Brad Orego

"The Customer Intelligence Alliance brings together research, data science, product marketing, and competitive intelligence in regular discussions."

Brad Orego Ned Dwyer

Bringing Customer Research to More Internal Teams

March 10, 2022

Erika Kincaid

"Design review is a time to get comfortable feeling vulnerable and stay curious and open. - Kelly"

Erika Kincaid Brenna Heaps Jessica Tsukimura

Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture

June 8, 2022

Feleesha Sterling

"Stakeholder support is pretty important because if people on your team just don’t have time, they’re not gonna be able to commit to their roles."

Feleesha Sterling

Building a Rapid Research Program

May 18, 2023

Mike Brzozowski

"Short-term revenue focus suppresses sustainable design choices, but long-term growth thinking is a powerful ally."

Mike Brzozowski Laura Palotie Steve Isley Nancy Tsang

UX in everyday products: Empowering climate conscious choices

July 17, 2024

Brian Moss

"We introduced an 'explanation not needed' approach so researchers can decline projects without having to justify themselves."

Brian Moss

What Does it Mean to be a Resilient Research Team?

March 9, 2022

Dean Broadley

"Society grows great when old people plant trees they know they shall never sit in."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Jeff Ephraim Bander

"Eye tracking is not the holy grail, but it’s an awesome method to understand what the user is thinking."

Jeff Ephraim Bander Ariane Rahn Philipp Reiter

Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research

March 11, 2022

Changying (Z) Zheng

"It's overly simple to say designers are scared AI will replace them — the real challenge is responsible adoption."

Changying (Z) Zheng

Navigating Innovation with Integrity

September 25, 2024