Key Insights

• •

  Findings are surface-level observations, whereas insights reveal deep user motivations and challenge existing beliefs.

• •

  Stakeholders are the true end users of research findings, requiring UX teams to treat them as users with their own needs and biases.

• •

  People react to information that contradicts their core beliefs with the same biological response as physical threats.

• •

  Confirmation and disconfirmation biases cause selective skepticism, making some research outputs challenging to accept.

• •

  Stakeholder mapping at project delivery is as critical as at the start to anticipate reactions and ensure adoption of insights.

• •

  Traditional research reports are often insufficient to build empathy or motivate action within teams.

• •

  Alternative sharing methods like interactive workshops, user videos, and storytelling increase engagement and understanding.

• •

  Storytelling aids retention of research findings by engaging emotions and creating character-driven narratives.

• •

  Sharing insights likely to provoke conflict requires preparing for difficult conversations using frameworks like Crucial Conversations.

• •

  Tailoring communication approaches based on stakeholder familiarity and motivations increases the impact and uptake of research.

Notable Quotes