Summary
Curated from community-contributions, these brief video clips feature winning submissions from industry pros sharing their most important lessons on navigating the intersection of UX/Product.
Key Insights
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Many non-UX team members often lack basic understanding of user-first design and UX practices.
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Involving product managers and others in UX activities increases transparency and alignment.
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Organizations typically have multiple independent data streams, such as UX research, analytics, A/B testing, and marketing research.
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Decision makers struggle to synthesize insights from diverse and siloed data sources.
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Bringing together data insights during roadmap planning helps uncover synergies across functions.
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Even when data streams are shared, true synthesis of findings remains a challenge.
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Closer collaboration between research, analytics, and marketing reduces cognitive load for decision makers.
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Fully integrated insight packages provide a more complete picture for product decisions.
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Not every question requires full data integration, but strategic collaboration is vital for bigger engagements.
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Product managers act as key decision makers who benefit greatly from well-synthesized, easy-to-understand data.
Notable Quotes
"I wish I had had a better understanding of how many non-UX people know so little about UX practices."
"Many folks don’t value user interviews or seeing things from the user’s point of view."
"I try as a product manager to involve them in those UX practices as often as possible."
"We are bringing together all the data streams that are being produced as much as possible."
"Often organizations have analytics, UX research, marketing research acting independently."
"Decision makers often have to piece all the puzzle pieces together themselves."
"Let’s bring our roadmaps together and talk to each other to discover synergies."
"Sometimes we still end up with separate slides for analytics, research, and marketing without true synthesis."
"Reducing the cognitive load on decision makers is really important."
"PMs are essentially decision makers and when it comes to data, that decision point is really important."
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