Theme 1: Introduction
Summary
Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.
Key Insights
-
•
Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.
-
•
Craftsmanship is crucial even in large-scale enterprise UX projects.
-
•
Modernizing legacy platforms is a significant, common challenge in enterprise design.
-
•
Defining a cohesive user experience after mergers and acquisitions demands careful strategy.
-
•
Accessibility and inclusivity must be integral considerations from the start.
-
•
Conversations and iterative collaboration among speakers improve the relevance of presentations.
-
•
Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.
-
•
Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.
-
•
Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.
-
•
Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.
Notable Quotes
"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
"Craft is a pet issue for me; it remains central even in massive enterprise projects."
"We collaborate and iteratively build out these presentations as part of a continuing conversation."
"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."
"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."
"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."
"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."
Or choose a question:
More Videos
"Bringing tasks directly into meetings lets you work where collaboration is happening without jumping between tools."
Lavy Kumar Kat Temple Shan Sebastian Tara Jensen Jenn ChouFuture of Work
June 9, 2021
"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"Startups struggle daily with pricing, and conjoint analysis is the single most underrated tool to find optimal prices."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025
"People will work harder for people than they will for a number."
Monty HammontreeThe Future of UX Research
December 3, 2020
"The design ops team helped designers print in BBA’s complicated systems, something they had to do alone after we lost the ops team."
Benjamin RealShowing the Value of DesignOps by Not Having a DesignOps Team
October 21, 2020
"Some people have been doing research ops a lot longer than the term has existed."
Kate TowseyAsk Me Anything (AMA) with Kate Towsey
April 2, 2025
"The weakest insight method might win simply because of the relationship to the power structure."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"People with disabilities often won’t ask for help; they simply go to an accessible competitor instead."
Sam ProulxOnline Shopping: Designing an Accessible Experience
March 28, 2023
"Consistency between control labels and prototype instructions matters a lot, because mismatches can cause big problems for alternative navigation."
Sam ProulxPrototype Reviews, People With Disabilities, and You
October 1, 2021
