Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 1: Introduction

Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Theme 1: Introduction
Speakers: Uday Gajendar
Link:

Summary

Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.

Key Insights

  • Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.

  • Craftsmanship is crucial even in large-scale enterprise UX projects.

  • Modernizing legacy platforms is a significant, common challenge in enterprise design.

  • Defining a cohesive user experience after mergers and acquisitions demands careful strategy.

  • Accessibility and inclusivity must be integral considerations from the start.

  • Conversations and iterative collaboration among speakers improve the relevance of presentations.

  • Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.

  • Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.

  • Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.

  • Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.

Notable Quotes

"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."

"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."

"Craft is a pet issue for me; it remains central even in massive enterprise projects."

"We collaborate and iteratively build out these presentations as part of a continuing conversation."

"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."

"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."

"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."

"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."

"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."

"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."

Ask the Rosenbot
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Tamara Kartoziia
Think global, adapt local: how service design accelerated B2B market entry by 6 months
2025 • Advancing Service Design 2025
Gold
Courtney Kaplan
Taking it to the next level: Career paths in DesignOps
2018 • DesignOps Summit 2018
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Jackie Ajoux
Leveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
2024 • DesignOps Summit 2020
Gold
Nina Jurcic
The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change
2023 • DesignOps Summit 2023
Gold
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Dr. Karl Jeffries
The Science of Creativity for DesignOps
2024 • DesignOps Summit 2020
Gold
Catherine Blizzard
Using Integrated Insight to Drive Growth
2022 • Advancing Research 2022
Gold
Bob Baxley
Theme 4: Discussion
2024 • Enterprise Experience 2020
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community

More Videos

Erin Weigel

"Google is the digital equivalent of the local shopping mall or the local main street."

Erin Weigel

Real-world lessons to improve your conversion rates

June 26, 2024

Daniel Korczynski

"Context is everything — providing AI with a folder of your company’s knowledge makes responses more detailed and useful."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Kim Lenox

"Asynchronous communication means you’re not going to get an answer quickly, and you have to embrace that."

Kim Lenox

Leading Distributed Global Teams

May 20, 2019

Brendan Jarvis

"The stories we tell are framed by the questions we ask. Our stories repeated become our beliefs and our beliefs influence our behavior."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022

Carol Massa

"Good trouble is part of our craft—it's about making the right amount of disruption to improve healthcare."

Carol Massa

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

December 3, 2024

Dr Chloe Sharp

"Only 33% of businesses conduct research throughout the whole product lifecycle to inform product and business decisions."

Dr Chloe Sharp

Using Evidence and Collaboration for Setting and Defending Priorities

November 29, 2023

Sarah Auslander

"Building trust within organizations toward methods and processes is essential to onboarding new ways of working."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022

Susan Simon-Daniels

"My job was to find out why. Why was he frowning? Why was he sighing?"

Susan Simon-Daniels

War Stories LIVE! Susan Simon-Daniels

March 30, 2020

Farid Sabitov

"Automation isn't about replacing work but about freeing time for more important, creative efforts."

Farid Sabitov

Automatization for Large Enterprise Teams

January 8, 2024