Summary
Executive leadership typically requires leadership for the company or organization at large, not just of one’s team or functional discipline. While my day job is leading a team responsible for delivering work and informing the product-making process, I’ve also had to weigh how much to apply the researcher mindset to challenges and opportunities outside my team’s direct purviews. For example, do I point out methodological concerns in our company-wide surveys? Or do I challenge other teams to cite the unnamed “data” used to define decision-making outside of my team’s scope. And how do I remember that pointing out problems always comes with the obligation to help solve them? I will share how I navigate the challenge of leveraging my research skills and energy - and that of my team – without cannibalizing or de-prioritizing the product-related work of my team.
Key Insights
-
•
Researchers stepping into leadership roles must adopt a broader view prioritizing organizational and team goals beyond their discipline.
-
•
Identifying separate ‘hats’—researcher versus leader—helps clarify shifting responsibilities and mindsets.
-
•
High-stakes business decisions often require acting on incomplete data, challenging researchers’ inclination to seek perfect information.
-
•
Insisting on more research during critical decision-making can be seen as unhelpful or ignored if framed only as a research perspective.
-
•
Leadership involves embracing discomforts such as balancing team interests with company needs and accepting compromise in research quality across the organization.
-
•
Evangelizing rigorous research practices at scale is a leadership responsibility but can be exhausting and requires picking battles strategically.
-
•
Transparency and honesty about trade-offs and decisions are key to maintaining trust with research teams.
-
•
Moving research teams organizationally—from UX to strategy—can better align research scope with business priorities but requires long-term planning.
-
•
Communication and influence skills are critical for researchers to transition effectively into leadership and ensure their work is used.
-
•
Leadership is about managing outwardly—building relationships across the organization rather than relying solely on hierarchical authority.
Notable Quotes
"I hadn’t thought of myself as having a research hat and a leadership hat – I thought I only had one hat."
"That’s because you’re thinking with your research hat on, not your UX leadership hat."
"We will make the best decision possible given what we know – that’s a leadership response I had to learn to accept."
"Research done properly is a torch I carry, but I can’t run around the whole company with it all the time."
"Leadership is a mode, not a title, and anyone can be a leader."
"I take being a leader seriously because the responsibilities multiply at scale and some nights it keeps me awake."
"Sometimes people want their ego stroked or to exert power by demanding an artificial deadline, not because of real urgency."
"I’m transparent about compromises I make for the greater good, even if that sometimes frustrates my research team."
"As you grow as a leader, you spend less time doing research and more time being called upon as a researcher."
"It was funny when someone said to me, you are the executive leader, you have to be executive leader ready."
Or choose a question:
More Videos
"The hardest part about remote is making design reviews feel collaborative and team-based."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Governance is about decision making, not workflow processes."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"We need to rethink how our cities are designed and function."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"If you get a perfect score on your OKRs, it means you didn’t set your sights high enough."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Never be afraid to get into good trouble; start by asking why."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Proto personas created by cross-department participants helped us build unbiased, relevant survey questions."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"We manage the environment in which knowledge distribution takes place, not the process itself."
Designing Systems at Scale
November 7, 2018
"Decades worth of agricultural data had to be thrown out because they lacked control groups and statistical rigor."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024