Rosenverse
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
Speakers: Saara Kamppari-Miller
Link:

Summary

Re-orgs are inevitable, where the first pain point people encounter is terminology clash. It may feel trite to discuss labels when there are bigger issues to tackle, except that words matter. Words represent processes, methodologies, philosophies, and our values. In this talk I’ll share our story of two multi-disciplinary design teams merging into one. Our pain points, and the exercises we used to break down barriers and create a new team framework for talking with each other about what we really do. Learn how to lead your team from affinity diagram to building a bespoke skills wheel self-assessment.

Key Insights

  • •

    Differences in professional language between UX and industrial design can create significant communication barriers.

  • •

    Words like prototype and designer are often overloaded with multiple meanings, causing misunderstandings.

  • •

    Forcing people to avoid contentious words encourages clearer articulation of actual work and value.

  • •

    Affinity diagramming from the bottom up helps teams build a shared language and trust.

  • •

    Physical artifacts like sticky notes serve as 'objects of discourse' to anchor difficult conversations.

  • •

    Digitizing team mapping outputs preserves momentum and enables deeper analysis and framework creation.

  • •

    Involving the entire team in both collective and individual reflection fosters vulnerability and connection.

  • •

    Skills self-assessment tools must be tailored with team input to avoid resistance and promote engagement.

  • •

    Encouraging teammates to see and support each other's growth potential can be surprisingly powerful.

  • •

    The process and dialogue behind artifacts are more important than the artifacts themselves.

Notable Quotes

"That's not a prototype."

"We were spending time defending the meaning of words rather than discussing the content of the work."

"Words are how we express our values, our philosophies, why we do what we do as designers and researchers."

"Instructing people to forget about the labels is asking them to ignore the pain."

"We had to make everybody feel safe to participate in this exercise."

"Before we started this process, we banned words like designer and prototype."

"This was the first time the director saw the team doing something together."

"It’s not about the diagram, it’s about the dialogue."

"People were encouraging each other to score themselves higher and see their own potential."

"If we had pulled something off the internet, half the time would be spent on critique."

Ask the Rosenbot
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Dane DeSutter
What co-speech gestures reveal about users’ thinking during interviews
2023 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Erika Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
John Taschek
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Kyria Stephens
Power to Heal: Civic Design in the Aftermath of Tragedy
2022 • Civic Design 2022
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Prayag Narula
HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer
2023 • Advancing Research 2023
Gold
Steve Portigal
War Stories LIVE! Steve Portigal
2020 • Advancing Research 2020
Gold

More Videos

Shipra Kayan

"We moved from Evernote to spreadsheets, to a giant affinity board in Mirror, then to UserVoice, and finally to idiomatic software with AI."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Peter Morville

"The system always kicks back—the consequences of our actions unfold over time."

Peter Morville

The Architecture of Understanding

May 13, 2015

Renee Reid

"Only one internal hire on the UX team was a huge misopportunity for us."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Dane DeSutter

"Language can be vague, imprecise, and even contradictory, but the body can be a bridge to understanding."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Sam Proulx

"Involving people with disabilities from the start reveals impact and usability issues that automated testing simply cannot catch."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Andrew Custage

"Three quarters of users who fail their mission don’t come back, risking lost revenue and market share."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Shelby Switzer

"The nitty gritty is a space to become resources for each other so people know who to talk to when they have questions."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Llewyn Paine

"Generative AI is non-deterministic and doesn’t understand meaning, so baseline error rates exist in all tools we use."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Robin Beers

"Researchers make customers visible inside the organization, but also help the organization learn about itself."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025