Summary
Finding meaning in unstructured or semi-structured data from the field is a challenge at the best of times. Add in collaboration, and it quickly gets messy. The most common approaches to synthesizing research for which you have video footage have been either exclusively transcript-and-tag-based or visual/spatial. This choice gives researchers a dilemma — do you want to stay grounded in the data with transcripts, or see the whole picture with visual tools? With Reduct’s Videoboard, we’ve brought these two worlds together, avoiding the need for compromise or painful workarounds. You can now stay close to your data, think visually, synthesize spatially, and work collaboratively, with your video footage right where you’ve always wanted it. Join this session to be among the first to see this groundbreaking tool - and hear how it can be a gamechanger for research teams working in complex environments.
Key Insights
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Traditional transcript-based research imposes a linear structure that limits synthesis of inherently unstructured qualitative data.
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Researchers often oscillate between chaotic exploration and ordered synthesis during the research process.
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Video editing tools like Premiere are too complex and time-consuming for most UX researchers’ needs.
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Reduct's approach transcribes video and links text to exact video moments, enabling text-based video editing.
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The new Video Board introduces a spatial, two-dimensional canvas for organizing video highlights flexibly.
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Users can apply frameworks such as journey maps, 2x2 matrices, and narrative arcs directly on the video board.
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Tag management supports grouping, merging, and synonyms to handle complex and overlapping coding schemas.
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The Video Board facilitates both synchronous and asynchronous collaboration with stakeholders.
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Integration with Zoom and URL-based import enables easy ingestion of various video sources.
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The tool bridges the gap between chaotic data gathering and ordered storytelling, enhancing insight communication.
Notable Quotes
"I get to do research and design for a tool used by researchers and designers, which is wonderfully meta and great fun."
"People get it but don’t viscerally get it, so video clips create alignment more effectively than text alone."
"Working with video is as easy as working with text — you select words and it edits the video accordingly."
"Research is always either diverging, expanding possibilities, or converging, making choices."
"The research process begins chaotic and ends clear and simple, though the journey is rarely linear."
"Fieldwork is always somewhat chaotic — no-shows, technical issues, and unexpected findings happen."
"Post-its in rooms slow us down and create mental space, but converting to digital often creates friction."
"Many researchers have cobbled together complex workflows to move between ordered and messy modes."
"The Video Board lets you be messy spatially before crystallizing your story into a linear real."
"Creating and rearranging storytelling chapters before finalizing in a slide deck is game changing."
Dig deeper—ask the Rosenbot:
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