Rosenverse
Theme 1 Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 1 Intro

Gold
Tuesday, March 10, 2026 • Advancing Research 2026
Share the love for this talk
Theme 1 Intro
Speakers: Jemma Ahmed
Link:

Summary

In this talk, Gem reflects on the challenges faced by the knowledge and product fields amid fast-paced technological, economic, and informational upheaval. Referencing Maggie Gyllenhaal's film The Bride as a metaphor, she highlights how many find themselves in unfamiliar, overwhelming worlds not of their own making. Gem insists that professionals — including researchers, designers, and product thinkers — face a choice: adapt superficially to the noise or stand firm on their core identity as sensemakers and advocates. She emphasizes that small acts of defiance, encapsulated in the phrase 'I would prefer not to,' empower individuals to reclaim agency and clarity. Despite pressures such as the rise of AI, data overload, and organizational shifts, the core essence of this work remains: interpreting information with clarity and advocating for the people behind the data. Gem introduces fellow speakers like Dana, Kurt, Tara, Jared, and Kelly who will expand on these themes including democratization, AI’s impact, and intergenerational dialogue. Ultimately, Gem urges the audience to root themselves in their values and confidently say 'I would prefer not to' as a way to cultivate resilience and purpose in uncertain times.

Key Insights

  • •

    The current knowledge ecosystem is overloaded with signals, mixing opinion with evidence, which demands sharper sensemaking skills.

  • •

    Small, quiet acts of defiance like saying 'I would prefer not to' reclaim personal and professional agency.

  • •

    Core identity as sensemakers and advocates remains stable even as the environment and tools evolve rapidly.

  • •

    The rise of AI and technology introduces new challenges but also underscores the enduring need for human-centered advocacy.

  • •

    Holistic sensemaking, integrating research, design, product, and systems thinking, is increasingly valuable amidst changing organizational roles.

  • •

    Advocating for the human experience behind data is essential and perennial, not a luxury.

  • •

    Facing macroeconomic and technological upheavals requires doubling down on foundational principles, not capitulating to noise.

  • •

    The phrase 'I would prefer not to' symbolizes a thoughtful refusal to surrender values to external pressures.

  • •

    Interdisciplinary skills position professionals to lead adaptation without abandoning core professional identity.

  • •

    Community and shared dialogue, exemplified by upcoming speakers like Dana and Kurt, are key to navigating this moment.

Notable Quotes

"I would prefer not to is the kind of world many of us find ourselves in right now."

"Every time we say, I would prefer not to, we reclaim a little bit of agency."

"Defiance is not loud or theatrical; it is bravery and clarity."

"We are sensemakers. No matter what data we are given, we make sense of it."

"Advocating for human experience is not a luxury. It is essential, and it is perennial."

"Our job is to make sure the people making decisions actually listen."

"The skills we hold are exactly the skills that this moment requires."

"Anchor yourself in what you know to be right and true."

"Holistic sensemaking matters."

"I would prefer not to reduce human understanding to shallow sound bites."

Ask the Rosenbot
Joe Meersman
Use AI to Drive Outcomes that Go Beyond the Design Sprint
2024 • DesignOps Summit 2024
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold
Dr. Nikki Smith
Research Strategy: Connecting Insights to Outcomes
2025 • Advancing Research 2025
Gold
Michael Polivka
Scaling Design through Relationship Maps
2017 • DesignOps Summit 2017
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Charlotte Lee
Theme 1 Intro
2021 • Civic Design 2021
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold

More Videos

Frances Yllana

"Designers have long thought of themselves as heroes, but we had to unpack that conception."

Frances Yllana Ann Buechner Jess Jones Betsy Ramaccia

D.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)

November 16, 2022

Bria Alexander

"Each of these speakers shares career defining experiences scaling design organizations large and small."

Bria Alexander

Theme Two Intro

September 8, 2022

Dr. Jamika D. Burge

"Dark patterns are not new in UX, but AI amplifies their impact by deceiving users in new ways."

Dr. Jamika D. Burge

Broad Strokes: Connecting Design, Research, and AI to the World Around Us

June 7, 2023

Joshua Graves

"If a security camera were recording, what would they see? Focus on facts, not stories."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Lavrans Løvlie

"The proof of service design’s effectiveness is now out there in the growing diversity of case studies and practitioner voices."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025

Rebecca Buck

"Researchers are translators, storytellers, facilitators, and bridge builders. I love that bridge-building dimension."

Rebecca Buck

Mission: Keep Talent in Research Roles!

March 10, 2021

Sarah Williams

"This is not a one-time project; adoption and mature use of principles take time and continuous refinement."

Sarah Williams

Verizon_A Framework for CX Transformation

January 8, 2024

Bria Alexander

"Sponsor sessions are not sales pitches; they are content-rich and free to anyone who wants to attend."

Bria Alexander

Opening Remarks

September 9, 2022

Joanna Vodopivec

"Building strong relationships with marketing requires mutual respect and regularly following up on their insights."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022