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AccessibilityOps: Moving beyond “nice to have”
Thursday, September 19, 2024 • DesignOps Community
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AccessibilityOps: Moving beyond “nice to have”
Speakers: Nicole Bergstrom , Anna Cook , Kate Kalcevich and Saara Kamppari-Miller
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Summary

Accessibility Operations is real, and it’s enabling organizations to make their products and services more inclusive at scale. Join our panel discussion, featuring AccessibilityOps insights from the session’s sponsor, Fable, as well as experts in accessibility and inclusive design from Microsoft and Hilton. We’ll explore how companies are integrating accessibility into their core processes, as well as practical strategies to move beyond compliance and create inclusive experiences for both employees and customers. Bring your questions and discover how to make accessibility a fundamental part of your business strategy!

Key Insights

  • Accessibility awareness has largely succeeded; the current challenge is embedding accessibility into workflows and product design.

  • Involving people with disabilities directly in co-design and testing leads to more usable and meaningful accessible products.

  • Hilton eliminates WCAG checklists internally to focus on accessibility usability, moving beyond compliance toward natural integration.

  • Centralized accessibility teams managing budgets and tools improve consistency and scalability across large organizations.

  • Embedding accessibility experts directly into product delivery teams creates better accountability and influence.

  • Accessibility training is more effective when focused on real product problems with participation from users with disabilities.

  • Accessibility roadmaps need to align with business key strategic priorities (KSPs) to demonstrate value and maintain leadership support.

  • AI accessibility innovation must include people with disabilities to prevent biases and ensure equity in outcomes.

  • Beyond standards, accessibility must be treated as a practice integral to user-centered design and product development.

  • Gamification and immersive events like CSUN or Global Accessibility Awareness Day help embed accessibility culture internally.

Notable Quotes

"The wrong place is to not start with accessibility."

"You can have a fully compliant experience that’s still not usable or even accessible in a meaningful way."

"We don’t use WCAG checklists; we focus on accessibility as usable, eliminating questions about standards."

"Nothing about us without us - people with disabilities must be involved in AI design to avoid bias."

"You can’t have an accessible experience if it’s not usable, and you can’t have a usable experience if it’s not accessible."

"Accessibility is about people; checklists remove the person from the process."

"We arm our enterprise learning teams with tools and playbooks so they can champion accessibility training internally."

"Progress, not perfection, is the best approach when learning and implementing accessibility."

"If you want to work with Hilton, you have to bring accessibility to the table, just like privacy and security."

"Accessibility is a standard; inclusive design is a practice. Both are needed to make experiences usable and accessible."

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