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Theme 3 Intro
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Friday, October 1, 2021 • DesignOps Summit 2021
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Theme 3 Intro
Speakers: Alana Washington
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Summary

The third day of the Design Ops Summit emphasized exploring the future landscape of design operations. The session opened with Anglos presenting the State of Design Ops report, providing a current baseline and forecasting upcoming trends. Panelists Tim Gilligan, Meredith Blackbrand, and Bria Alexander further dissected survey themes and their personal perspectives on design ops' trajectory. Natalie Dunbar discussed the convergence of content strategy and design ops, offering tactical, actionable guidance to shape the future. Benjamin Rial contributed a compelling narrative on wayfinding in design ops, while John Calhoun used mountain climbing metaphors to inspire the community about growth and peak achievements. Finally, April facilitated interactive provocations encouraging attendees to envision and chart their personal and organizational futures in design ops. Throughout the day, sponsor sessions presented tools supporting these themes, underscoring the collaborative and evolving nature of the field.

Key Insights

  • The Design Ops community is actively shaping its future together, as reflected in the summit's collaborative format.

  • Anglos’ State of Design Ops report provides a vital baseline to understand current challenges and opportunities.

  • Panel discussions reveal that future design ops will increasingly involve cross-disciplinary integration, such as with content strategy.

  • Natalie Dunbar emphasizes practical, digestible tactics for merging content strategy with design operations.

  • Benjamin Rial’s story of wayfinding highlights the importance of navigating uncertainty in design ops.

  • John Calhoun’s mountain climbing metaphor encourages continual growth and seeking new peaks beyond current achievements.

  • Interactive provocations led by April urge practitioners to proactively envision their future states and strategies.

  • Survey responses indicate excitement in the community about influencing design ops’ trajectory.

  • Sponsor sessions support hands-on exploration of cutting-edge tools that enable future design ops practices.

  • The summit frames design ops not just as operational management but as a forward-looking, strategic discipline.

Notable Quotes

"One theme was very clear and that was around the future."

"You are all very excited about the future of design ops because you are charting the course together."

"Anglos’ State of Design Ops report is a really incredible baseline about where we are today."

"Natalie has some great tactical, easily applicable, and digestible chunks about how to chart a future course."

"Benjamin is going to tell a really awesome story about wayfinding and future wayfinding."

"John is going to talk to us with many mountain climbing metaphors about reaching our peak and finding the next one."

"April will lead us through provocations and thoughts around how to chart where we want to be once we leave here."

"This conference and these communities let us do this work together, shaping design ops’ future."

"We are not waxing poetic about futurism, but giving frameworks and best practices for where you are today and where you might go."

"Sponsor sessions let you play around with really awesome tools that support this conference and our future work."

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