Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
Summary
Across the industry, design teams are focused on growing and supporting a diverse workforce. But current efforts are often unsuccessful —?and despite an increase in time, effort and money behind organization’s DE&I efforts, most teams remain unchanged (and very white). To truly address bias and support diversity efforts, teams need to stop focusing on feelings and instead create hiring and performance review systems that prevent individuals from acting on their bias. As a Design Enablement and Operations practice, we have worked with designers and their teams to build practices that standardize hiring criteria and reduce the impact of individuals’ bias and racism. In this workshop, we will work together to: Define tangible core competencies that define each job and the criteria hiring and performance are measured on Create a Portfolio Review “Cheat Sheet” that allows a team to review a candidate with an anti-bias approach Review examples of performance review and correct instances of bias
Key Insights
-
•
Initial DEI efforts focused on changing hearts and minds often lead to burnout without measurable impact.
-
•
Bias in hiring decisions can manifest as unequal standards for candidates based on race and gender.
-
•
Creating a set of 12 core competencies helped objectively define key skills across multiple design roles.
-
•
Focusing on action-oriented 'I can' competencies over subjective knowledge helped reduce bias.
-
•
Hiring cheat sheets tied to competencies guide interview panels and reduce individual bias.
-
•
Performance reviews are high-risk areas for bias due to confirmation bias and the halo/horn effect.
-
•
Requiring three pieces of evidence for each feedback item reduces unsubstantiated biased comments.
-
•
Managers auditing peer feedback enables identification and mitigation of bias during reviews.
-
•
Evidence-based performance review workshops empowered teams to discuss and call out bias openly.
-
•
Scaling equity efforts requires integrating objective criteria into organizational processes, not just discussions.
Notable Quotes
"We were literally doing the most and having no impact."
"When we focused on objective measurements, it really highlighted the inequity and moving the goalpost based on who it was applying."
"Scale is about doing less while having greater impact."
"We wanted to move from I know, which is subjective, to I can, which can be demonstrated."
"If a candidate meets the three non-negotiables, it’s a reason to move them forward no matter what."
"Performance reviews are petri dishes for bias, especially confirmation bias and halo/horn effects."
"Give three pieces of evidence for every piece of feedback you provide an individual."
"Managers need to audit the feedback their team receives, not just accept it at face value."
"We asked people to judge others’ feedback with an anti-bias lens instead of focusing on their own biases."
"Let the bird fly of hearts and minds. Don’t go chasing waterfalls; disrupt your organization with checklists."
Or choose a question:
More Videos
"Cutting down on the analysis time was huge for us, speeding up speed to insight significantly."
Taylor Jennings Joe Nelson Alex KnollRepository Retrospective: Learnings from Introducing a Central Place for UX Research
March 9, 2022
"Speculation fills in the gaps where past experience fails us, often seen in hesitation or pauses."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"Disruptive innovation is about changing customer behavior, not shipping features."
Jeff GothelfInnovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
"Nothing about us without us is the mantra we embrace when doing inclusive design operations."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"If you don’t have the basics taken care of, infinite promotions and ping pong tables are just noise."
Tess DixonC'mon Get Happy
September 29, 2021
"All your team wants to do is win at career Bingo or career Snakes and Ladders, hopefully more ladders."
Liam ThurstonWhy Your Design Team Is Quitting, And How To Fix It
June 10, 2022
"It’s huge to have a framework so managers and employees speak the same language around skills and growth."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"Choosing the right hill to die on is so important and so hard; the problems that matter come around again and again."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"It depends was the most common answer to how do you know what you’re doing is working."
Rachael Greene Alison DavisBuilding a Design Ops Practice that Really Works (Most of the Time)
October 2, 2025