Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
AI of the now: Designing for Agents
Summary
AI agents are on the rise: people are talking about them, getting excited, and putting infrastructure into place to support them. You may be asked to design agents soon—or you may want to think through your product as an agent in order to get a leg up on your competition. What’s different about designing for agents? Are you ready? Rosenfeld author Christopher Noessel published Designing Agentive Technology back in 2017, and it seems like the world is just now catching up. Join Chris as he recaps the core ideas from that book, how agents have evolved since publication, and what it all might mean since the explosion of generative AI. Takeaways include… What is an agent? How do agents differ and complement other modes of interaction? Why are people getting excited about it now? What does generative AI bring to the agentive table?
Key Insights
-
•
Agents act on behalf of principals, whether humans, animals, or machines, performing tasks with variable human attention involvement.
-
•
Agentive technology operates largely outside the user's attention, unlike assistants that require active engagement.
-
•
Chris identified 27 unique agent use cases including setup, monitoring, handoff, and disengagement.
-
•
There are four modes of agency: manual, assistant, automation, and agentive, depending on who performs the work.
-
•
Agentive systems don’t require an agentic backend, and agentic backends can exist without agentive front-ends.
-
•
Recent AI advances use an 'agentic backend' architecture where a large language model orchestrates specialized agents for complex tasks.
-
•
Design challenges include enabling user control over agent plans, forbidding specific data sources, and handling persistent queries.
-
•
AI risks include deskilling users, overreliance on AI output, and ethical concerns from hidden, biased, or commercialized agentic actions.
-
•
Agents hold huge value potential by performing work outside users’ limited attention, making them a strong business opportunity.
-
•
Despite a rise in AI backend engineering, design is essential to maintain usefulness and address human-AI interaction complexities.
Notable Quotes
"An agent is anything that displays agency, the ability to take actions and choose which actions to take."
"I don’t want a surgeon to tap me on the shoulder and ask where to put the incision; that’s their expertise."
"My Roomba vacuums while I’m at work. It does its work out of my attention."
"We’ve been dealing with assistance since spellcheckers in the 1970s evolved to grammar checkers and beyond."
"The user might want to see that plan in advance and make sure they’re okay with how it’s going to go about it."
"Large language models sometimes hallucinate, so agentic backends assign sub-tasks to specialized expert agents."
"Agents do work outside the user's attention, freeing up their limited time for other activities."
"We risk deskilling users and overreliance, where people rubber stamp AI output without critical thought."
"Agentic systems could be hidden, allowing corporations to push self-interested biases undetected."
"AI should augment humans, not replace them, especially given societal disparities between deep and fast thinkers."
Or choose a question:
More Videos
"Change is the only constant, so designing insight sharing with self-directed learning is critical."
Jerome “Axle” BrownHow to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
March 11, 2021
"IBM Design Thinking is about collaborating around artifacts and frameworks, not prescribing the process teams must follow."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"We’re not trying to change behavior, but help researchers in their existing processes to make research faster."
Kate Towsey Basel Fakhoury Oren Friedman Graham GardnerParticipant Recruitment and Management Tools
March 12, 2026
"Skipping a song is one of the most common user behaviors and is often assumed to be a bad thing."
Sohit KarolDesigning Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
March 31, 2020
"Pairing isn't about taking away jobs; it's about amplifying everyone's expertise and breaking down hierarchy."
Christopher Taylor Edwards Valerie RoskeDesign as a Team Practice, A Practical Guide to Cross-functional Collaboration
September 30, 2021
"We have to be deliberate about the long-term change we are creating and consider unintended consequences more explicitly."
Sheryl CababaExpanding Your Design Lens with Systems Thinking
February 23, 2023
"We had to push back on the idea that we could just use existing models without understanding our team’s needs."
Francesca Barrientos, PhDYou Need Your Own Definition of Design Maturity
June 8, 2022
"My manager says never ask me to take a day off, just tell me — it’s a huge cultural shift."
Allison SandersOperating with Purpose
January 8, 2024
"It’s not about the diagram, it’s about the dialogue."
Saara Kamppari-Miller"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
October 24, 2019