Summary
Technology and design are at the heart of the innovations Compass delivers to thousands of real estate agents. Compass Founder and CEO Robert Reffkin and Sr VP of Design & UXR Greg Petroff chat about the industry and the opportunity for design to make a difference. Learn how technology and design make Compass stand out and deliver digital innovations in a massive industry. Hear about the Compass culture of learning and collaboration that is at the core of high-performing design teams. See how design scales its efforts with the help of product and engineering partners and a powerful set of entrepreneurial principles.
Key Insights
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Robert's key mentor advised him to minimize weaknesses and maximize strengths, influencing his career shift and nonprofit work.
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A solutions-driven mindset avoids killing ideas by saying no and instead proposes alternatives to keep momentum and creativity alive.
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Compass’s customer base is highly diverse in age, experience, and background, requiring design solutions personalized to varied real estate entrepreneurs.
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The next big design frontier in real estate tech is enabling smooth, collaborative workflows involving around 20 different stakeholders per transaction.
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Real estate agents are entrepreneurs at the center of a complex ecosystem including photographers, loan officers, inspectors, and many others.
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Learning fast from reality means deeply understanding customers and existing tools rather than inventing entirely new solutions.
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Robert views successful innovation more as integrating great ideas than pure invention, exemplified by Apple’s approach.
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Compass prioritizes moving fast—iterating quickly like a movie montage depicting transformation through hard work and persistence.
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CEO Robert is unusually involved in product and design decisions, driving a culture focused on customer needs and craftsmanship.
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The 'rocking chair test' encourages making life and career decisions based on long-term fulfillment and avoiding future regrets.
Notable Quotes
"Stop trying to make your weaknesses as a strength, just minimize your weaknesses and maximize your strengths."
"People say the word no, it sucks the energy out of the room and kills creativity."
"Our customers are incredibly diverse—not like TikTok or Instagram where the user base is more homogeneous."
"Real estate agents are the center of the most collaborative workflow I know of, involving at least 20 people."
"The greatest advantage you have in life is the speed at which you learn."
"I don’t believe in inventing everything—success often comes from integrating great ideas others have created."
"Live your life like it’s a movie, where the montage represents the hardest work leading to breakthrough transformation."
"We build our platform for real estate entrepreneurs, not just agents—people building businesses independently."
"If you’re on your rocking chair many years from now, what would you regret not having done?"
"Moving fast and being close to our customer is the best path to success for Compass as a company."
Or choose a question:
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