Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Lessons Learned from a 4-year Product Re-platforming Journey
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Lessons Learned from a 4-year Product Re-platforming Journey
Speakers: Malini Rao
Link:

Summary

Lots of legacy enterprise product suites are being re-platformed to become updated SaaS offerings and offer richer, responsive, device agnostic experiences. While the benefits of such initiatives are many for the business and their customers, it also comes wrought with many major challenges in strategy, technology, time to market and managing change and disruption for the existing customer base. This talk will present a case study and 10 learnings from a 4-year long re-platforming journey of UKG Ready, a HCM product suite. As we follow the journey, we will also learn from UX strategy and contributions at each stage.

Key Insights

  • Re-platforming legacy applications is a multi-layered journey that requires balancing technology, business goals, and evolving user needs.

  • A blended approach, including a visual refresh on legacy UI and prioritizing high-frequency use cases, can ease the transition.

  • Power users often get neglected in responsive redesign efforts, causing adoption issues despite focusing on majority users like employees and managers.

  • UX teams grow through the journey from embedded problem-solvers to strategic stakeholders influencing product and ecosystem design.

  • Hyperfocus on isolated features or personas risks losing sight of broader user mental models and ecosystem consistency.

  • Designing for change management is as critical as designing for product usability, especially in SaaS subscription models.

  • Metrics like net revenue retention, attach rates, and time to value are crucial for measuring adoption and renewal.

  • Managing customer resistance requires patience, distinguishing actual pain from initial resistance and gathering broad, contextual feedback.

  • Internal alignment on change rationale and support messaging is key to avoid mixed signals during rollout phases.

  • Continuous empathy and morale support for internal teams is essential to navigate the long, transformative re-platforming process.

Notable Quotes

"It’s really hard to make changes to these systems because it’s risk-ridden and a major undertaking."

"There isn’t one single formula that works every time for a re-platforming journey."

"Our mandate was to simplify the experience for end employees and managers, but we neglected our power users and that really hurt us."

"The sum of parts is not always the whole — we lost sight of the mental model in our employee record feature."

"Designing for change management is just as important as the product experience strategy."

"Don’t forget the critical change agent persona — adoption and success was determined by the admin or practitioner users."

"Support agents were sometimes telling customers to stick with the old UI, which sent mixed signals and questioned our change."

"You have to give the dust some time to settle when managing resistance."

"We added an in-product feedback framework and used the UMUX scale to get feedback at scale and distinguish true pain points."

"The re-platforming journey is transformative not just for the product, but for the people and teams involved."

Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests (Videoconference)
2024 • Rosenfeld Community
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter (Videoconference)
2019 • DesignOps Community
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold
Chris Geison
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question (Videoconference)
2021 • Advancing Research Community
Bram Wessel
Enterprise Information Architecture (Videoconference)
2020 • Enterprise Community
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products (Videoconference)
2023 • QuantQual Interest Group (Rosenfeld Community)
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Uday Gajendar
Leading through the long tail of trauma (Videoconference)
2022 • Advancing Research Community
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold

More Videos

Wyatt Hayman

"Human translation is preferred for accuracy, though Google Translate is used occasionally for urgent needs."

Wyatt Hayman

Global Research Panels (Videoconference)

August 8, 2020

PJ Buddhari

"Instead of choosing colors and then checking contrast, we define target contrast ratios first and generate colors accordingly."

PJ Buddhari Nate Baldwin

Meet Spectrum, Adobe’s Design System

June 9, 2021

Sarah Gallimore

"We used a Wizard of Oz smoke-and-mirrors prototype to get quick buy-in from Detroit stakeholders around early childhood education access."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Peter Merholz

"Middle managers are responsible for the how—process, coordination, and communication—and you don’t see the value of that until it’s missing."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Dr. Jamika D. Burge

"It will be 130 years before we reach global gender equality in political power at the current rate of growth."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices (Videoconference)

September 15, 2022

Amy Marquez

"Don’t advertise to kids. That’s a belief we stick to even when it’s uncomfortable."

Amy Marquez

INVEST: Discussion

June 15, 2018

Dane DeSutter

"Gaming is about generating positivity in ways software like Azure can’t."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)

May 17, 2024

Zariah Cameron

"Your breath is the most powerful thing. It moves on its own, but it’s the one thing you can control."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Jessica Norris

"ADHD isn’t a deficit of attention, but trouble regulating it, which leads to hyperfocus on interesting tasks."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022