Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
Wednesday, February 5, 2025 • Rosenfeld Community
Share the love for this talk
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
Speakers: Carol Scott and Melissa Eggleston
Link:

Summary

Trauma is a pervasive, universal experience – no less than 75% of the world’s population and 90% of Americans report experiencing at least one traumatic event in their lifetime, with four or more being the norm. There are 11 types of trauma, including individual, interpersonal, collective, and historical experiences like cancer, abuse, racial discrimination, and war. It is also experienced second-hand when someone witnesses or hears about another’s traumatic experience. Without considering the context of trauma, UX professionals may be missing opportunities to gain more customers and allies. Instead, they may be accidentally harming others or pushing them away. This is especially true for researchers, designers, content moderators, customer support workers, and others directly interacting with users and their experiences. Is your work recreating the dynamics of abuse? And could you be harming not just your users but yourself and your team in the design process? Trauma-informed technology experts Carol Scott and Melissa Eggleston provide a high-level overview of trauma-informed research and design as well as harmful practices common in the design, product, and tech environments. They give a real-world example of how UX professionals may undermine their own goals by ignoring the context of trauma. Carol and Melissa also discuss how AI and emerging tech could be trauma-informed from conception. Gain a trauma-informed perspective to improve your work and receive resources for further learning. Takeaways Develop an initial understanding of trauma and trauma-informed approaches, including the theoretical, practical, and research-based underpinnings. Deep exploration of secondary trauma, why it’s relevant for UX professionals, and how to mitigate it for sustainable careers. Apply a trauma-informed approach to AI and emerging technologies research and design.

Key Insights

  • Trauma is a universal human experience with at least 70% of people globally and 90% in the US reporting at least one traumatic event.

  • Trauma varies widely; what is traumatic for one person may not be for another, making individualized approaches essential.

  • Retraumatization occurs when a trauma survivor is triggered into reliving past trauma, which trauma-informed design seeks to prevent.

  • SAMHSA's six principles—safety, trustworthiness, peer support, collaboration, empowerment, and cultural humility—form the core of trauma-informed approaches.

  • Secondary and vicarious trauma affect researchers and tech workers exposed to traumatic stories or content, requiring mitigation and self-care strategies.

  • Trauma-informed design is distinct from but complementary to design ethics, rooted in clinical research and social work principles.

  • Trauma impacts brain structure and function, rewiring decision-making and emotional centers, which changes sense-making and user experience.

  • Trauma-informed approaches in tech can reduce harm, improve user trust, enhance outcomes, and even increase business revenue.

  • Many common tech experiences inadvertently retraumatize users, such as poorly designed UI/UX that ignore context or sensitive content.

  • Teams should practice trauma-informed care internally, including open communication, adequate supervision, and self-care planning.

Notable Quotes

"Trauma is broad—it’s any event or circumstance resulting in physical harm, emotional harm, or life threatening."

"The whole point of trauma-informed work is you don’t have to tell me, so you don’t have to express it the same way I do."

"Trauma-informed approaches are like the seat belts and airbags of your tech."

"You cannot have one principle without the other; you need all six SAMHSA principles for it to work."

"When someone is retraumatized, they relive the trauma as if it’s happening right now; there’s nothing they can do to stop it."

"We often forget to care about ourselves and our teams when we’re doing research or clinical work."

"Trauma-informed design is good design plus a little more to really serve all users."

"Secondary trauma can happen from just hearing someone else’s story one or two times."

"Transparency builds trust; hiding details erodes it—for example, a link promising to take you somewhere but doesn’t."

"Trauma-informed care was first developed in social work, and UX can learn a lot by collaborating with clinical disciplines."

Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Billy Carlson
Tips to Utilize Wireframes to Tell an Effective Product Story
2023 • Enterprise UX 2023
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Bria Alexander
Welcome
2024 • Enterprise Experience 2020
Gold
Sam Ladner
Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX
2016 • Enterprise UX 2016
Gold
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold
Andrea Gallagher
The Problem Space (Videoconference)
2019 • Advancing Research Community
Rachael Dietkus, LCSW
AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sara Asche Anderson
Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
2024 • Enterprise Experience 2020
Gold

More Videos

Wyatt Hayman

"One of the coolest things is that product managers without formal research backgrounds can quickly talk to hosts across six countries without recruiting hassle."

Wyatt Hayman

Global Research Panels (Videoconference)

August 8, 2020

PJ Buddhari

"We investigate whether we can skin native components to respect platform conventions while identifying commonalities and differences."

PJ Buddhari Nate Baldwin

Meet Spectrum, Adobe’s Design System

June 9, 2021

Sarah Gallimore

"We used a Wizard of Oz smoke-and-mirrors prototype to get quick buy-in from Detroit stakeholders around early childhood education access."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Peter Merholz

"Playing politics in UX leadership is about maximizing relationships ethically to advance your agenda, not about being underhanded."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Dr. Jamika D. Burge

"Time poverty is a huge problem for women, especially those from marginalized backgrounds, and researchers must ask how much time they can give."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices (Videoconference)

September 15, 2022

Amy Marquez

"Don’t advertise to kids. That’s a belief we stick to even when it’s uncomfortable."

Amy Marquez

INVEST: Discussion

June 15, 2018

Dane DeSutter

"The Pokémon anime was essentially a game manual, walking players through the journey with emotional stakes."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)

May 17, 2024

Zariah Cameron

"Denying the body is not an antidote to the suffering of the world. When we protect our rest, we protect our dreaming."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Jessica Norris

"Give clear time frames instead of ambiguous ones like urgent or ASAP to help people prioritize."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022