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The Problem Space (Videoconference)
Thursday, May 16, 2019 • Advancing Research Community
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The Problem Space (Videoconference)
Speakers: Andrea Gallagher
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Summary

Over 3 decades of software design and development, we have seen the creation and proliferation of tools that help our teams be great at the solution space - diagramming, sketching, prototyping, tracking, measuring.  How might we make ourselves better at working in the problem space?  In this videoconference, we brainstorm and explore the topic, and maybe even inspire someone to build that perfect tool.

Key Insights

  • There is a wide variety of tools for prototyping and solution space work, but the problem space lacks specialized, efficient tools.

  • Researchers spend significant time on foundational work like exploratory studies, persona creation, and mental mapping which current tools poorly support.

  • Data repositories for research findings are desired but hard to implement successfully across cross-disciplinary teams due to complexity and lack of tooling.

  • Language mapping using natural language processing to cluster keywords into narratives is a promising approach for understanding user thinking.

  • Searching and coding interview transcripts remain manual and time-consuming; new commercial-friendly tools like Delve show potential for improvement.

  • Defining research hypotheses collaboratively is key but not easily facilitated by existing tools—communication rather than tooling dominates.

  • Aligning user outcome assumptions with business outcome assumptions and visualizing these relationships helps prioritize prototypes and tests.

  • Organizing problem space research activities and linking them to business strategy and metrics remains a challenge that tooling could address.

  • Cross-functional team synthesis is difficult remotely and analog methods still hold value for collaborative research work.

  • Participants see value in tools that consolidate disparate research activities into a single, accessible system for clarity and decision-making.

Notable Quotes

"We have all these tools for prototyping in the solution space, but really not enough for the early problem space research."

"Language is what shapes us; just like visuals clarify, stories extracted via keyword clusters reveal how users think."

"Searching across multiple interview transcripts by keyword seems basic, but few tools do it well yet."

"Defining research questions often involves reframing and discussion across teams, which no tool can replace entirely."

"User outcome assumptions and business outcome assumptions mapped together help us prioritize what to prototype and test."

"We want a tool that glues research questions, assumptions, tests, and results together seamlessly."

"Often we end up hacking general-purpose tools rather than having ones designed for our problem space needs."

"Cross-functional synthesis remotely is tough; sometimes analog post-its on walls remain ideal for collaboration."

"The hardest thing in hypothesis testing is seeking disconfirming evidence, not just confirming what we want."

"It’s hard to get a quick organizational overview of research progress without constant conversations or decks."

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