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Summary
In this month's videoconference, Sarah Coyle chats with community curator Alison Rand and the DesignOps Community on: How to apply human centered design to analytics Types of measurement for design operations What to do if you don't have an analytics team
Key Insights
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Measuring design’s value is context-dependent and cannot be reduced to a single metric.
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Starting measurement efforts by clarifying questions and goals is more effective than starting with available data.
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Design analytics work balances immediate reactive support with long-term strategic metrics development.
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Human-centered design principles help frame analytic questions and metrics for design teams.
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Quantitative metrics in design ops often include throughput, time to market, and compliance adherence.
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Qualitative storytelling remains essential to communicate design’s impact alongside quantitative data.
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Large organizations like USAA can have centralized design teams embedded in enterprise lines of business for unified design strategy.
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Education on analytics, data literacy, and visualization is crucial for empowering both creators and consumers of data in design.
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Cross-disciplinary collaboration between designers and data analysts improves analytic outcomes and tools.
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For design teams without analysts, identifying passionate individuals and leveraging free resources are key to building analytics capabilities.
Notable Quotes
"Value of design is actually never going to really get an answer because you need context when you're talking about value."
"You shouldn’t start with data and information; you need to start with the questions, and even before that, understand what it is that you’re asking questions about."
"Data is single points; information is when you make it meaningful and transform that data with context."
"I have to balance being a reactive, hands-on helper to teams with doing strategic work across the organization."
"As analysts, we have to be curious about what people are really trying to solve, not just deliver the numbers they ask for."
"Education is a huge component, both for people who create analytics and those who consume it."
"If you have somebody that’s really passionate about analytics, tap into that—you can’t invent passion."
"Human-centered design can bring different approaches into analytics, encouraging curiosity and deeper problem solving."
"Developing relationships between analysts and designers is key to bringing these worlds together."
"Information experience is like wayfinding; designing dashboards isn’t the same as designing websites, but shares parallels."
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