Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Design and Analytics with Sarah Coyle (Videoconference)
Thursday, July 30, 2020 • DesignOps Community
Share the love for this talk
Design and Analytics with Sarah Coyle (Videoconference)
Speakers: Sarah Coyle
Link:

Summary

In this month's videoconference, Sarah Coyle chats with community curator Alison Rand and the DesignOps Community on: How to apply human centered design to analytics Types of measurement for design operations What to do if you don't have an analytics team

Key Insights

  • Measuring design’s value is context-dependent and cannot be reduced to a single metric.

  • Starting measurement efforts by clarifying questions and goals is more effective than starting with available data.

  • Design analytics work balances immediate reactive support with long-term strategic metrics development.

  • Human-centered design principles help frame analytic questions and metrics for design teams.

  • Quantitative metrics in design ops often include throughput, time to market, and compliance adherence.

  • Qualitative storytelling remains essential to communicate design’s impact alongside quantitative data.

  • Large organizations like USAA can have centralized design teams embedded in enterprise lines of business for unified design strategy.

  • Education on analytics, data literacy, and visualization is crucial for empowering both creators and consumers of data in design.

  • Cross-disciplinary collaboration between designers and data analysts improves analytic outcomes and tools.

  • For design teams without analysts, identifying passionate individuals and leveraging free resources are key to building analytics capabilities.

Notable Quotes

"Value of design is actually never going to really get an answer because you need context when you're talking about value."

"You shouldn’t start with data and information; you need to start with the questions, and even before that, understand what it is that you’re asking questions about."

"Data is single points; information is when you make it meaningful and transform that data with context."

"I have to balance being a reactive, hands-on helper to teams with doing strategic work across the organization."

"As analysts, we have to be curious about what people are really trying to solve, not just deliver the numbers they ask for."

"Education is a huge component, both for people who create analytics and those who consume it."

"If you have somebody that’s really passionate about analytics, tap into that—you can’t invent passion."

"Human-centered design can bring different approaches into analytics, encouraging curiosity and deeper problem solving."

"Developing relationships between analysts and designers is key to bringing these worlds together."

"Information experience is like wayfinding; designing dashboards isn’t the same as designing websites, but shares parallels."

Ask the Rosenbot
Chris Govias
Perspectives on Civic Design (Videoconference)
2021 • Civic Design Community
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps 2024
Gold
Steve Portigal
War Stories LIVE! Q&A-Discussion
2020 • Advancing Research 2020
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Jack Moffett
SAFe or Sorry? (Videoconference)
2019 • Enterprise Community
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Dane DeSutter
Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
2024 • Advancing Research 2024
Gold
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps 2024
Gold
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Craig Villamor
Design Systems for Ethical Design (Videoconference)
2023 • Enterprise Community
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19 (Videoconference)
2020 • Advancing Research Community
Janelle Estes
UX Research Trends (Videoconference)
2021 • Advancing Research Community
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold

More Videos

Zariah Cameron

"Jobs always ask for three references. I think I might start asking for three happy employees."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

John Cutler

"Ownership means belonging to the person who anticipates, observes, or monitors the prioritization process—not distributed ownership."

John Cutler Harry Max

Prioritization for designers and product managers (1st of 3 seminars) (Videoconference)

June 13, 2024

Nick Cochran

"Sharing with context can really help others to make those connections as well."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 3, 2019

Deanna Smith

"Use pilots as a tool to get buy-in from stakeholders and provide evidence for why change might be needed."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Magdalena Zadara

"Show, don’t tell—that’s a principle we learned from the UK Government Digital Service."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

Nova Wehman-Brown

"We made it easier for him to say yes by making it easier to say no."

Nova Wehman-Brown

We've Never Done This Before

June 4, 2019

Liwei Dai

"People don’t always get straight to their questions. They might need to do some investigation first before they figure out the question to ask."

Liwei Dai

The Heart and Brain of the AI Research

March 31, 2020

Gordon Ross

"We made changes in the last three weeks that would normally have taken three years. Could we expect a COVID dividend?"

Gordon Ross

12 Months of COVID-19 Design and Digital Response with the British Columbia Government

December 8, 2021

Tutti Taygerly

"The biggest secret to building trust with other people is vulnerability."

Tutti Taygerly

Make Space to Lead

June 12, 2021