Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Design and Analytics with Sarah Coyle
Summary
- How to apply human centered design to analytics
- Types of measurement for design operations
- What to do if you don't have an analytics team
Key Insights
-
•
Measuring design value is impossible without clear context and defined questions.
-
•
Sarah transitioned from reactive data support to strategic design metrics development.
-
•
USAA’s design practice has nearly 300 people, centrally organized under one Chief Design Office.
-
•
Design operations at USAA includes analytics, recruiting, program management, and quality and risk.
-
•
Starting measurement with the question or goal leads to more meaningful data insights than starting with raw data.
-
•
Human-centered design principles improve the way analytics is approached and applied in design.
-
•
Education for both data creators and consumers is critical to mature design data practices.
-
•
Design research measurement focuses on whether research is happening and how it influences decisions.
-
•
Small teams without analysts can leverage passionate designers interested in analytics and cross-team collaboration.
-
•
Information (meaningful context-rich data) is more valuable than raw data points alone.
Notable Quotes
"I realized that measuring the value of design is an impossible question without context."
"Value of design is never going to get a single answer because you need the who, what, and why."
"I help teams start with questions about what they want to learn before looking at data."
"Data is just single points; information is making that data meaningful through context."
"Most requests started reactive but evolved into more strategic metric definitions."
"I train people on the difference between data and information and on asking the right questions."
"We are just starting to do regular and frequent reporting across the entire design organization."
"If you don’t have an analyst, find designers passionate about analytics and educate them."
"Human-centered design can bring curiosity and empathy into traditional analytics work."
"Information experience needs wayfinding so people can find and use data easily."
Or choose a question:
More Videos
"Change is a constant in design, but at USAA it often felt like change within change — inception-like change."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The only person who gets to decide what it means to be badass is you."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Do not judge me by my success, judge me by how many times I fell down and got back up again."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Lift and shift equals timidity—it’s sticking to what you know rather than delivering real value."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"The gap between market research and user research is narrowing; their methods and questions are converging."
Jemma AhmedBringing together market and user research
October 17, 2019
"Organizations often forget to assign gardener roles to communities, which causes tacit knowledge sharing efforts to fizzle out quickly."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Auto-complete absolutely is an accessibility feature because it helps reduce typing effort for screen reader users."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"Project leadership can be at any level; the right discipline leads, not necessarily the most senior person."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"We all walked away better for it."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
Latest Books All books
Dig deeper with the Rosenbot
What are practical strategies to build influence for research insights across multiple dispersed teams?
What are best practices for engaging C-suite executives and physicians as champions for B2B healthcare apps?
What features does Rosenbot offer to help UX learners deepen their knowledge through follow-up prompts?