Increase Productivity and Drive Business Impact
Summary
Traditionally, UX Designers struggle to show the impact of the work that they do. This negatively impacts the influence that they have on product delivery, often relegating them to being ’doers’ and not being involved in strategic initiatives. The end result - product delivery is inefficient with rework taking up a large slice of time that could be used to drive innovation to generate more value. In this session, we’ll outline how a simple UX Measurement framework can help change the tide of the conversation, giving the UXer a lift up into more strategic conversations, getting involved earlier in product delivery.
Key Insights
-
•
UX teams often operate mainly at a tactical project level, limiting their strategic business impact.
-
•
Quantitative data is the 'executive language' and crucial for communicating UX value to leadership.
-
•
Combining qualitative UX research with quantitative metrics creates a powerful, holistic view of user experience.
-
•
AI can accelerate some UX tasks like persona generation and data visualization but lacks empathy and validation.
-
•
Many organizations suffer from costly rework due to late user feedback in agile cycles.
-
•
UX struggles to secure executive buy-in because its impact is frequently measured with qualitative or low-level metrics.
-
•
The Quality Experience (QX) score is a useful composite metric that helps correlate UX improvements with business outcomes.
-
•
A clear case study from Citi showed UX improvements drove a 22% increase in credit card applications and a 30% reduction in call center calls.
-
•
Tight partnerships between product management and design ops leaders advance design maturity and business alignment.
-
•
Being customer-centric is a stated priority for many companies, but only 36% support it with executive action.
Notable Quotes
"Most creative teams are always teetering on the edge of greatness."
"Why do we struggle to have impact even when we know we should?"
"Numbers drive conversations, numbers drive decisions. That is the executive language."
"AI makes data more accessible to everyone but won’t replace the need for validated, empathetic UX research."
"When you deliver MVPs without understanding the problem fully, you end up in endless cycles of fix-it-later and rework."
"Thirty to fifty percent of total efforts are typically spent on rework, which saps morale and wastes resources."
"UX assets are our business assets."
"Quantitative data boils complex situations down to single numbers that are easy to grasp and discuss."
"The Quality Experience score helps executives make confident decisions by summarizing digital experience quality in a single number."
"Advancement in design maturity requires a tight business partnership between product management and design ops leaders."
Or choose a question:
More Videos
"This is a great opportunity. This is a gift to yourself to dig in with other design ops peers and really learn together."
Louis Rosenfeld Bria AlexanderDay 1 Welcome
September 23, 2024
"Our tool is not partial to Sketch — we support Adobe XD and will soon support Figma, enabling flexible integration in design workflows."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
"Aim for a two for one: how can you make your goals and the goals of others align?"
Jess GrecoClaiming your power: Practical tools for amplifying your unique voice
March 13, 2025
"We didn’t do this with arrogance. We did it with great respect, understanding who we’re delivering to, shareholders, patients, customers."
Robert SchwartzWe're Here for the Humans
June 9, 2017
"Hope generates optimistic momentum towards a possibility becoming real."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"Giving parents something meaningful to do during sessions helps keep them engaged and supportive."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Maybe we cannot orchestrate everything, but we can dance with the system."
John Mortimer Milan Guenther Lucy Ellis Patrick QuattlebaumPanel Discussion
December 3, 2024
"With cloud apps, users don’t get to choose when to upgrade, which challenges maintaining accessibility continuity."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
November 18, 2022
"The big design activity here is sketching prompts, guiding how the AI should behave rather than drawing UI."
Josh Clark Veronika KindredSentient Scenes and Radically Adaptive Experiences
June 11, 2025
Latest Books All books
Dig deeper with the Rosenbot
How can measuring team behaviors instead of just results improve trust and performance in design ops?
What are the benefits of linking AI-powered research repositories with tools like Slack for organizational adoption?
What types of UX and product design content are included in the Rosenverse platform?