Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
Summary
Defining a design system that’s adaptable, modular and more importantly, future proof, is a monumental task. With several years of contributing to their design system and software suite, Mitchell Bernstein, AI Design Lead, will go through IBM’s experience on this topic, sharing key takeaways about their evolving Carbon Design System. Mitchell will also dive into details on how to adapt any design system to complex, AI-powered software with the help of Sketch.
Key Insights
-
•
Design systems at IBM function as an evolving language connecting decisions across teams and products, enabling consistent yet adaptable experiences.
-
•
Governance of IBM's Carbon design system includes core maintainers, design systems asset guilds, and an oversight implementation team ensuring quality and priorities.
-
•
Five principles guide pattern creation: focus on user needs, reproducibility, consistency, flexibility, and extendability to maintain effectiveness over time.
-
•
Sketch was pivotal in IBM's ability to build scalable, reusable component libraries accessible to thousands of products and millions of users.
-
•
Product teams must know when to break away from the design system to address unique use cases, injecting controlled innovation back into the system.
-
•
IBM uses the loop cycle—observe, reflect, make—as a fundamental process for tackling unknown technology and user needs iteratively.
-
•
The complementary Watson Moments design system helps integrate experimental AI features into existing digital products alongside the core Carbon system.
-
•
AI ethics are prioritized through dedicated educational modules to prepare designers and developers for the responsibility of AI decision-making on users.
-
•
Automated AI tools like AutoAI include bias detection and correction mechanisms, designed through detailed Sketch visualizations by IBM's design team.
-
•
Effective communication across multidisciplinary teams using shared tools like Sketch is critical as product quality reflects the quality of team collaboration.
Notable Quotes
"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."
"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
"Carbon is just the starting point for what can be imagined. We're hired for our expertise to adapt, not just follow directions."
"Discomfort and growth cannot coexist. You have to embrace discomfort to push innovation forward."
"When you get stuck, fall back to the loop: observe, reflect, and make. Get out and talk to users."
"Sketch made it possible to build a scalable library that millions of customers rely on with just a couple clicks."
"AI decision-making on behalf of billions of people isn’t just scary; it’s terrifying and dangerous, so ethics must be embedded."
"We’re literally using AI to help AI build AI, including bias detection and correction in the process."
"The product is the reflection of how well teams communicate. Without clear communication, success is impossible."
Or choose a question:
More Videos
"If you need to cross a dangerous river, you don’t paddle straight into it; you use the opposing force of the river to move forward."
John CutlerOxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
December 3, 2024
"If you’re generating buy-in, don’t forget what it will mean for your difficult stakeholders—they may have external pressures you don’t know about."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"Executive air cover is having someone in a senior role who protects and supports the design team from other business pressures."
Dave GrayGroup Activity: Making Sense of DesignOps
November 7, 2017
"The subtle art of taking care of yourself and giving a f in ways that generally encourage coherent behaviors."
John CutlerThe Alignment Trap
November 29, 2023
"Diagrams help when we feel stuck—providing stability, transparency, understanding, clarity, and kindness."
Abby CovertStuck? Diagrams Help
October 27, 2022
"Up to 90% of time in work streams is delay or waiting time, not active work."
Mark InterranteCollaboration Flows in Product Development
June 9, 2017
"The metaverse has not summoned those angels; instead, it has brought in all the good and the bad from the real world."
Devon PowersImagining Better Futures
March 9, 2022
"Good designers understand you can’t design what you don’t understand."
Prayag NarulaHow to Empower Your Designers to Do Good Research – And Why You Want To
June 10, 2022
"Trust the user and trust the model are the two lessons I’m getting over time."
Peter Van DijckHands on AI #3: Claude Code for UX people
October 22, 2025
