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Summary
As the field of research evolves rapidly, maintaining a shared understanding of our foundational principles becomes crucial. Our panelists will explore key principles, including uncovering insights from unexpected business settings, prioritizing outcomes over rigid methodologies, and using foresight to envision our futures. They will invite us to contemplate what our future as researchers could look like if we reimagined these fundamental aspects of our practice. Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more August 21, 4-5pm EDT Watch Video Theme 3: Communication Innovative techniques for making your voice heard September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward
Key Insights
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Global UX products often overlook cultural nuances, especially in Asia-Pacific, causing mismatched features like credit card usage assumptions.
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Cross-cultural research raises ethical and practical questions about which researchers are best suited to conduct studies within specific cultures.
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UX research teams frequently work in isolation from product, growth, and customer-facing teams, missing opportunities for shared insights and collaboration.
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Many organizations suffer from fragmented knowledge sharing, leading to duplicated research efforts and inefficiencies.
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Research repositories often prioritize researchers’ needs but do not adequately meet the information consumption needs of the broader organization.
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Successful research impact requires embedding findings into broader organizational workflows and narratives, not just producing reports.
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Stakeholder education is more effective through direct collaboration and partnership within projects than traditional training on research methods.
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Building strong, personal relationships with stakeholders is critical to gaining influence and ensuring UX insights are valued.
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A cultural intelligence framework integrated into product development could help teams better navigate evolving global user needs.
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UX researchers need to expand their skillsets to include understanding and influencing how organizational decisions unfold beyond delivering insights.
Notable Quotes
"When companies create international products, they unintentionally clash with local norms because they overlook cultural nuances."
"Am I the right person to conduct this research in this culture? That’s a question many companies don’t even ask."
"I felt a sense of guilt hearing a user repeat pain points that had already been raised to other teams—communication across teams is crucial."
"Research repositories solve needs of researchers, but rarely solve the needs of the organization."
"Continuous discovery works well for small startups but doesn’t support the many other contexts where research is crucial."
"We have to recognize we’re not the only source of truth; many teams hold critical knowledge about users."
"The impact of our work depends on how well we understand and influence the way insights unfold into real outcomes."
"People don’t remember what you did, but they definitely remember how you made them feel."
"Instead of teaching stakeholders methods, show them the possibilities of what the right insight can do for their workflow."
"Zoning out and having a sense of wonder and play in research opens up new ways to rethink how we approach problems."
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