Rosenverse
Scale Your Organization and Grow Your Designers

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Scale Your Organization and Grow Your Designers

Gold
Thursday, September 8, 2022 • DesignOps Summit 2022
Share the love for this talk
Scale Your Organization and Grow Your Designers
Speakers: Courtney Maya George
Link:

Summary

Scaling a design organization can introduce changes that may increase feelings of instability if not done thoughtfully. And when attrition and burnout levels are at a high, it is especially important to focus those changes on processes and structures that provide stability and growth for designers. Based on her experiences building teams at Amplitude and Adobe, Courtney’s talk will give you tools to scale your team while investing in individual designer’s career growth. Even if DesignOps is not your full-time job, this talk will show how small changes can make a big difference in the designer experience. Hear Courtney interviewed on the Rosenfeld Review Podcast:

Key Insights

  • •

    Design organizations scale best when focusing on designer growth and emotional well-being, not just output.

  • •

    Psychological safety, defined by Amy Edmondson as speaking up without fear, is critical for design teams due to subjective critique.

  • •

    In hybrid meetings, enforcing video use increases inclusion, visibility, and participation for remote team members.

  • •

    Low-effort rituals like icebreakers and retrospectives build trust and uncover process improvements.

  • •

    A team skills workshop using strength assessments can bolster self-awareness, camaraderie, and complementary hiring decisions.

  • •

    Creating individual and team charters provides hope and clarity, reducing churn especially during periods of uncertainty.

  • •

    Aligning career ladders with shared operational principles helps designers own their career growth and managers have structured development conversations.

  • •

    Introducing tools like Jira for design work, separate from engineering, enhances transparency but requires consistent usage and training.

  • •

    Quarterly planning spreadsheets support realistic workload commitments and aid in prioritization without overburdening designers.

  • •

    Compassionate leadership acknowledging human hardships is essential to successfully navigate scaling amidst rapid change and external crises.

Notable Quotes

"Scaling a design org can be exciting but also fraught with uncertainty, churn, and change management."

"Humans experience life 30% rationally and 70% emotionally, which means emotions dominate how we engage at work."

"Your people are not just resources or pawns in an organizational chess game—they are humans with fears and hopes."

"You can’t innovate or evolve as designers if you don’t learn, and learning requires psychological safety."

"Everyone putting their video on in hybrid design crits creates better engagement and makes remote folks feel included."

"Creating a career ladder is high effort but critical to help designers own their career journey and growth."

"A team charter provides a rallying point and purpose, especially important during times like the pandemic."

"Implementing Jira requires thoughtfulness, buy-in, and consistency more than the choice of tool itself."

"Having visible work through Jira or spreadsheets helps designers set boundaries and ask for support objectively."

"Our most important role as leaders is to grow people and help them develop resiliency to endure change."

Ask the Rosenbot
Mandy Drew
What Role(s) Can Research Play in Responsible Design?
2021 • Advancing Research 2021
Gold
Ana Ferreira
Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
2024 • DesignOps Summit 2020
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Jemma Ahmed
Theme Panel
2025 • Advancing Research 2025
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Sarah Barrett
The "How" of Enterprise Information Architecture
2023 • Enterprise UX 2023
Gold
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community

More Videos

Erin Hauber

"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"Our jobs as researchers isn’t really to do research. It’s to influence people and help them make decisions."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"Ship Magic raised the bar on quality across our writer experiences with monthly bugbashes and cross-functional support."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"A pragmatic product manager decides on strategy and roadmap clarity; flip-flopping kills momentum."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"User research is answering bigger questions now — not just if it works, but what we should build and who we should target."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"If knowledge is difficult to find or hard to use, then all the great information doesn’t really help anyone."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"Auto-complete absolutely is an accessibility feature because it helps reduce typing effort for screen reader users."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"We threw out the team structure and started to commission work based on the multiple skills needed for each project."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"Flat Carol was a nearly life-size cardboard cutout of Carol."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020