Rosenverse
Theme 2 Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 2 Intro

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Theme 2 Intro
Speakers: Bud Caddell
Link:

Summary

In this engaging introduction, the rookie curator from the Roosevelt team warmly welcomes attendees to day two of a design ops conference, emphasizing that no day should be declared best, promoting a culture of appreciation over comparison. As Bria noted, the day centers on design ops at scale, reflecting how the community’s design ops maturity has significantly grown since 2019, with many now having established teams. The curator shares insights from community surveys on key topics like staffing models, metrics, and career ladders, promising honest, vulnerable stories from speakers who will expose their failures and successes alike. Christopher Valerie and Brianna & Christina will unpack role definitions and improving team rituals, Lane will discuss inclusive career ladders, Christian Tiger will dive deep into design ops metrics, and Tony will reveal strategies for knowledge repositories and tagging schemes. The day also includes a session by Susan Sogato on culture’s role in design ops, drawing from her experience in high-profile restaurants. The curator encourages attendees to ask kind, tactical questions and celebrate vulnerability to foster a craft-focused community. The goal is to deliver real-world, practical wisdom where design ops truly meets the organizational ‘rubber’ to drive impact.

Key Insights

  • Design ops teams have matured significantly since 2019, with most organizations now having established practices.

  • Open vulnerability about failures and struggles is crucial for genuine learning in design ops communities.

  • Staffing models in design ops vary widely, including agency models, dedicated staffing, and hybrids.

  • Defining clear roles between designers and developers can avoid typical organizational conflicts.

  • Career ladders focused on inclusivity can help mature the design ops function and empower team members.

  • Design ops metrics are becoming detailed and granular, down to individual roles and spreadsheets.

  • Knowledge repositories with thoughtful tagging schemes enhance design ops insights and efficiency.

  • Culture is a key driver of user and customer success and an essential part of design ops operations.

  • Community engagement and peer sharing enable collective growth and craft mastery in design ops.

  • Practical, tactical questions during talks promote a deeper understanding and actionable takeaways.

Notable Quotes

"No one should compare days. That would just be something a pompous narcissist would do."

"Day two is all about design ops at scale, the maturing and evolution of design ops teams."

"In 2019 and 2020, established design ops teams were incredibly rare; now they’re the number one response."

"I want to know about bruises, lessons learned, not just best practices."

"We’re building a community of craft right now, and craft relies on honesty and vulnerability."

"This is all wheat, no shafts, lessons drenched in hard work and real experience."

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

"Susan Sogato will talk about culture as a key driver of customer success and its operational impact."

"Feel free to pelt our speakers with kind but tactical questions about how they got stuff done."

"Celebrate vulnerability. It’s a huge deal to not only share successes but also what was hard and challenging."

Ask the Rosenbot
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Joseph Meersman
Sweating the Pixel: Scaling Quality through Critique
2021 • Design at Scale 2021
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Sean McKay
Coexisting with non-researchers: Practical strategies for a democratized research future
2025 • Advancing Research 2025
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Harry Max
Failure Friday #5: Lessons from a SaaS Design Failure
2025 • Rosenfeld Community
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Spencer L. A. Stultz
Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
2023 • DesignOps Summit 2023
Gold

More Videos

Lavy Kumar

"Instead of measuring productivity by hours or busyness, focus on quality of work."

Lavy Kumar Kat Temple Shan Sebastian Tara Jensen Jenn Chou

Future of Work

June 9, 2021

Andreas Huebner

"I’m most excited to get back in the office because I miss that culture and feeling like I’m working with friends every day."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Ricardo Martins

"Conjoint analysis reveals how consumers make choices by examining trade-offs they are willing to make."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Monty Hammontree

"We built a Mount Rushmore of design thinking engineers to help the culture resonate with developers."

Monty Hammontree

The Future of UX Research

December 3, 2020

Benjamin Real

"We didn’t have the maturity of the practice itself to specify the impacts of losing design ops until it happened."

Benjamin Real

Showing the Value of DesignOps by Not Having a DesignOps Team

October 21, 2020

Kate Towsey

"Research ops is like the most punk thing you can do in the experience design space."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Steve Portigal

"Visualizing data in a way executives can interpret is key to shifting from I think to I know."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Sam Proulx

"Browser autofill isn’t just convenience; it removes barriers to purchase for people with physical disabilities."

Sam Proulx

Online Shopping: Designing an Accessible Experience

March 28, 2023

Sam Proulx

"Screen magnification users are a great place to start because your prototypes and tools will mostly just work with minimal adaptation."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

October 1, 2021