Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 2 Intro
Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Theme 2 Intro
Speakers: Bud Caddell
Link:

Summary

The speaker, the rookie curator from the Roosevelt team, opens day two of a design operations conference centered on the evolution and impact of design ops teams at scale. They reflect on how the design ops field has matured from sparse, one-person efforts in 2019-2020 to well-established teams by 2021. Drawing on community input, the day covers critical topics such as staffing models, metrics, career ladders, and cultural impacts. Speakers like Christopher Valerie and Brianna discuss role definitions and effective team rituals; Lane explores inclusive career ladders; Christian Tiger provides detailed design ops metrics; Tony dives into knowledge repositories and tagging; and Susan Sogato shares insights on culture from the hospitality sector. The curator stresses the importance of vulnerability and sharing not just successes but failures—real-world lessons essential for community craft and mastery. The event encourages participants to engage deeply with speakers, ask tactical questions, and exchange practical knowledge, reinforcing a supportive, honest design ops community.

Key Insights

  • Design ops teams have rapidly matured from rare, small groups to established, scaled functions by 2021.

  • Community feedback guided the conference to focus on staffing models, metrics, career ladders, and culture.

  • Vulnerability and honest sharing of failures are crucial to advancing the craft of design operations.

  • Christopher Valerie and Brianna present strategies for defining roles and improving team rituals.

  • Lane focuses on building inclusive and goal-oriented career ladders in design ops.

  • Christian Tiger shares granular design ops metrics that bring transparency and actionable insights.

  • Tony introduces advanced knowledge repositories with effective tagging to boost team intelligence.

  • Staffing models vary among agency, dedicated, and hybrid approaches, each with pros and cons.

  • Culture is identified as a key driver of user success and operational effectiveness, illustrated by Susan Sogato’s hospitality industry insights.

  • Real community engagement with speakers through tactical questions enriches learning and fosters collective growth.

Notable Quotes

"Day two is all about design ops at scale or the maturing of the design ops team and its impact in the full organization."

"In 2019 and 2020 having an established design ops team was incredibly rare; in 2021 that’s the number one response."

"We asked for real stories of change, struggle, success, and failure—not just best practices but bruises and lessons learned."

"Vulnerability and honesty are the foundation of craft; all our speakers are all in on that vulnerability."

"This is all wheat, no shafts—lessons drenched in hard work and experience, the real design ops where the rubber meets the road."

"Christopher Valerie and Brianna will share how they define roles and improve a key team ritual."

"Christian Tiger will show individual rows in a spreadsheet, which might not sound crazy but is amazing at this level of detail."

"We’ll be comparing staffing models including agency, dedicated, and hybrid—there’s a lot to learn there."

"Susan Sogato studied strong cultures in restaurants like Union Square Cafe, linking culture to user success and operations."

"Celebrate your vulnerability—it’s a huge deal to share not just success but what was hard and challenging to get things done."

Ask the Rosenbot
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Melinda Belcher
Insider preview of Enterprise Experience 2020 (Videoconference)
2020 • Enterprise Community
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
Ned Dwyer
The Future of DesignOps is Tool Consolidation
2024 • DesignOps 2024
Gold
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Gordon Ross
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
2021 • Civic Design 2021
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2) (Videoconference)
2022 • DesignOps Community
Discussion
2017 • Enterprise Experience 2017
Gold
Frances Yllana
Theme 2 Intro
2024 • DesignOps 2024
Gold
Joe Meersman
Use AI to Drive Outcomes that Go Beyond the Design Sprint
2024 • DesignOps 2024
Gold
Jaime Creixems
Best Practices when Creating and Maintaining a Design System
2023 • Enterprise UX 2023
Gold
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps 2024
Gold
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold

More Videos

Adam Cutler

"The hardest part about remote is making design reviews feel collaborative and team-based."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Middle managers are responsible for the how—process, coordination, and communication—and you don’t see the value of that until it’s missing."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"In the automotive industry, most safety standards only became mandatory after governments intervened."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"Investing in sustainability today will yield dividends for future generations."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"OKRs are a tool for each of us to tidy our house and focus on what’s important."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"It’s human infrastructure—community organizing, unions, activists—that saves the day when other infrastructures break down."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"Diverging and converging around the business model canvas helped us test and prototype delivery methods for the value propositions."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"With proper maintenance, knowledge becomes a vehicle that probes the most hidden spaces of possibility and brings the best decisions to the surface."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"Decades worth of agricultural data had to be thrown out because they lacked control groups and statistical rigor."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024