Rosenverse
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

Gold
Tuesday, June 10, 2025 • Designing with AI 2025
Share the love for this talk
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
Speakers: Joerg Beringer and Thomas Geis
Link:

Summary

Product Context Analyzer is an AI-first solution that automates the discovery and analysis of product usage context, instantly synthesizing insights into industry-standard requirements models. By transforming raw inputs like tasks, personas, user journeys, or interview transcripts into structured design inputs, this tool dramatically reduces reliance on time- and labor-intensive primary research. It empowers any team, at any time, to generate actionable user insights in minutes, enabling continuous learning about user needs and scaling research operations across an organization. In this session, we’ll demo how to go from raw input to clear, structured requirements and user stories and illustrate how AI is reshaping the way teams develop a more inclusive and deeper understanding of users to make the right strategic and tactical design decisions to deliver successful products.

Key Insights

  • Most product teams struggle to complete full human-centered design cycles due to late, insufficient or unsupported user research.

  • The Context Analyzer leverages large language models to automatically generate structured context, tasks, needs, and user requirements from minimal input in minutes.

  • The tool models user contexts as knowledge graphs linking tasks, subtasks, goals, pain points, stakeholders, and resources, rather than flat text.

  • Multiple research artifacts are generated simultaneously, including journey maps, task fact sheets, empathy maps, and user story maps.

  • Designers and product managers can use the tool to generate research outputs without needing direct access to users or specialized research skills.

  • The system's outputs follow ISO standards for requirements and structure, facilitating better shared understanding within teams.

  • While the tool captures broad, representative insights, it cannot fully uncover unique psychological or hidden user needs uncovered by direct research.

  • Incorporating contextual prompts about location or culture can reduce biases in AI-generated research outputs.

  • The tool supports uploading interview transcripts to further enrich context analysis and integrate with existing data.

  • It is not recommended for use by developers directly, but rather product owners, analysts, and designers who can interpret and leverage the structured outputs.

Notable Quotes

"Our vision was to create an AI first tool for user research that delivers instantly well structured requirements and design inputs."

"Most product teams don't really have user research outputs or they come too late and disconnected from design."

"This tool radically automates user research steps so that no facilitation is needed, it’s actually automatic."

"You get a lot of different research outputs in a matter of minutes from your scope input."

"We model context of use as knowledge graphs with tasks, sub-task goals, task objects—all linked in relations."

"You can refine your scope and run the analysis loop multiple times in one or two hours to explore an entire domain."

"This is pure context information, not requirements yet, but it’s structured and detailed for design."

"The tool enables designers and product managers to generate high-quality context and user requirements without dependency on user access or research skills."

"The golden nuggets—the unique insights—still require direct user engagement, but many teams have no time or access for this."

"We believe in coexistence of our tool, ChatGPT, and real customer visits where possible."

Ask the Rosenbot
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Design Ops
2025 • DesignOps Summit 2025
Gold
Kate Towsey
ResearchOps AMA with Kate Towsey & Jake Burghardt
2025 • Advancing Research Community
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Jemma Ahmed
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold

More Videos

Sam Proulx

"You can just ask Siri to turn on VoiceOver—no installs, no approvals needed, making it easier to test."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

September 8, 2022

Erin Hauber

"I jump out of bed every morning because an executive said for the first time, this feels like home, this is how I want to work."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Simon Wardley

"Political capital is critical; good strategy without support will be crushed in large organizations."

Simon Wardley

Maps and Topographical Intelligence

January 31, 2019

Yolanda Rankin

"Games may seem like recreation, but they also serve as alternative pedagogical tools and cultural spaces."

Yolanda Rankin

Black Feminist Epistemology as a Critical Framework for Equitable Design

March 11, 2021

Renee Bouwens

"The sum is greater than the parts—how qualitative and quantitative research play together."

Renee Bouwens

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products

December 15, 2023

Paul Pangaro, PhD

"You have to be responsible for your viewpoint—you can't claim objectivity and ignore the impact."

Paul Pangaro, PhD

Systems Disciplines: Table Stakes for 21st Century Organizations

June 6, 2023

Max Gadney

"Go beyond climate, look at the personal systems you understand or want to solve to find your career motivation."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Courtney Kaplan

"No one else knows what you know as a DPM. You have to coach and help them frame up problems."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Dan Donald

"It’s how you think about the relationships between people and these artifacts that makes a design system."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023