Rosenverse
UX Futures: The Role of Artificial Intelligence in Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

UX Futures: The Role of Artificial Intelligence in Design

Gold
Wednesday, June 7, 2023 • Enterprise UX 2023
Share the love for this talk
UX Futures: The Role of Artificial Intelligence in Design
Speakers: Clara Kliman-Silver
Link:

Summary

Over the last several years, artificial intelligence (AI) has permeated the software world––from “smart reply” functionality in email to auto-completed code in developer tools––but it’s only recently that AI has been implemented into creative processes. As AI-driven functionality becomes more common in the design tooling space, questions arise––what is cool? Inspirational? Useful? And what is creepy? Unhelpful? Where is the line?

Key Insights

  • AI has quietly become part of the UX design process for years, not just with generative tools but with automation features like Figma's auto layout.

  • Generative AI tools such as ChatGPT, Midjourney, and DALL·E have accelerated creative workflows but also raised concerns about replacing human design expertise.

  • UX professionals see two main AI use cases: increasing efficiency by automating repetitive tasks and fostering innovation through idea generation.

  • There is a tension between efficiency and preserving designers’ creative agency and trust in AI outputs.

  • AI’s value lies in freeing designers from mundane tasks, allowing them to focus on strategy, creativity, and complex problem solving.

  • Trust in AI depends heavily on transparency about training data and the ability of designers to remain in control and sign off on AI decisions.

  • Participatory design and speculative scenario testing with real UX professionals provide critical insight into AI’s role and perceived value.

  • There is prevalent hype conflating AI utility with buzz, making it crucial to focus on solving real user problems, especially in enterprise contexts.

  • AI can democratize design by enabling non-experts to participate meaningfully, as automation lowers entry barriers.

  • Future opportunities for AI in UX include aiding internationalization, adherence to accessibility standards, and facilitating cross-functional collaboration in large organizations.

Notable Quotes

"AI is valuable in design when it extrapolates away mundane work."

"An AI-driven design tool should help me by lowering the redundant work, reducing tedious tasks and help me focus on the experience and strategy."

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

"There’s a perception that generative AI is gonna change everything, but I think it’s gonna transform, not totally overhaul mine."

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

"When you hand over something to a machine, what is really yours? How does it affect your identity as a professional or your relationship to your work?"

"Novice users can try things out thanks to automation, but experts can focus on the challenging and creative pieces."

"It’s critical to measure perceived value and ask: Are you really solving the right problem with AI?"

"Trust is paramount; designers want transparency about what the AI is trained on and what data it uses."

"AI should be a partner to UX professionals, not a replacement for UX expertise."

Ask the Rosenbot
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Bruce Gillespie
Learning from journalism: Balancing impactful communication with compassionate storytelling
2025 • Advancing Research 2025
Gold
Mujtaba Hameed
The new horizon of ethnography: using AI to unlock the full potential of in-person research
2026 • Advancing Research 2026
Gold
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Johnny Michaelsen
Measure Behaviors, Not Results
2026 • Rosenfeld Community
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Dagmara Kukawka
Tiny team, moonshot impact: Democratizing research across continents
2026 • Advancing Research 2026
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold

More Videos

Sofía Delsordo

"Children are advanced in design topics like UX because they see them in their everyday apps and games."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"We are like three legs of a chair: product, engineer, and UX all contribute to stability."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"We have the quantity of research work; now we’re focused on building up the quality."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"Civic design and government design practice have reached many milestones in the past 10 years."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"Many organizations silo data inputs and prioritize within categories before combining results."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Product managers are going to have to say no to roughly 95% of everything that comes in."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"Civic stamina is the grind of hearing no a lot while pushing toward yes."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"Our methodologies today are prone to producing one-size-fits-men outcomes under the guise of being gender-neutral."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022