Advancing Research 2024

Advancing Research 2024

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Videos

March 25, 2024

Monday, March 25, 2024 • Advancing Research 2024

From Users to Shapers of AI: The Future of Research

Tricia Wang • Tech Ethnographer

Monday, March 25, 2024 • Advancing Research 2024

Beyond Insights: Researchers as Organizational Change Catalysts

Robin Beers • Customer Insights and Experience Design Lead, Wells Fargo

Monday, March 25, 2024 • Advancing Research 2024

The Future of ReOps as a Strategic Function: A Roadmap for Getting There

Fatimah Richmond • UXR Programs & Strategy, Google

Monday, March 25, 2024 • Advancing Research 2024

Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function

Andy Warr • Director of Portfolio Research & Insights, Dropbox

Monday, March 25, 2024 • Advancing Research 2024

Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility

Peter Levin • Principal Researcher, HubSpot

Monday, March 25, 2024 • Advancing Research 2024

Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture

Neil Barrie • Co-founder & Global CEO, TwentyFirstCenturyBrand

Monday, March 25, 2024 • Advancing Research 2024

Research After UX

Nalini Kotamraju • Senior Vice President, Research & Insights, Salesforce

Monday, March 25, 2024 • Advancing Research 2024

Panel: Excellence in Impact

Megan Blocker • Director of User Research, DigitalOcean
Mujtaba Hameed • Senior Research Consultant, Stripe Partners
Victor Udoewa • Service Design Lead, CDC

Monday, March 25, 2024 • Advancing Research 2024

Opening Remarks Day 1

Bria Alexander • DesignOps Curator
Louis Rosenfeld • Principal, Rosenfeld Media

Monday, March 25, 2024 • Advancing Research 2024

Christopher Geison • Staff Researcher, ServiceNow

March 26, 2024

Tuesday, March 26, 2024 • Advancing Research 2024

Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research

Mujtaba Hameed • Senior Research Consultant, Stripe Partners

Tuesday, March 26, 2024 • Advancing Research 2024

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

Nicole Aleong • Senior Design Researcher, TPXimpact

Tuesday, March 26, 2024 • Advancing Research 2024

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

Megan Blocker • Director of User Research, DigitalOcean

Tuesday, March 26, 2024 • Advancing Research 2024

Beyond Methods and Diversity: The Roots of Inclusion

Victor Udoewa • Service Design Lead, CDC

Tuesday, March 26, 2024 • Advancing Research 2024

Harnessing AI in UXR: Practical Strategies for Positive Impact

Savina Hawkins • Strategic UX Researcher & Prompt Engineer, Meta

Tuesday, March 26, 2024 • Advancing Research 2024

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

Dane DeSutter • Data Scientist, Catalyst Education

Tuesday, March 26, 2024 • Advancing Research 2024

Looking Back…to Look Ahead

Steve Portigal • Author of Doorbells, Danger, and Dead Batteries and Interviewing Users

Tuesday, March 26, 2024 • Advancing Research 2024

Panel: Excellence in Communicating Insights

Robin Beers • Customer Insights and Experience Design Lead, Wells Fargo
Nalini Kotamraju • Senior Vice President, Research & Insights, Salesforce
Andy Warr • Director of Portfolio Research & Insights, Dropbox

Tuesday, March 26, 2024 • Advancing Research 2024

Opening Remarks Day 2

Bria Alexander • DesignOps Curator
Louis Rosenfeld • Principal, Rosenfeld Media

Tuesday, March 26, 2024 • Advancing Research 2024

Jemma Ahmed • Advancing Research Curator

Speakers

Quotes

"We’re all in the user trap — dependent on technology platforms that reduce our agency and treat us as passive data sources."

"The only thing we can control is how quickly we learn and adapt based on that learning."

"I want to imagine research ops as a strategic partner helping us reflect critically on our work, decisions, and stakeholder interactions."

"Research is more than just interviewing or having a conversation."

"Our research should meet short-term objectives while preserving and expanding our organization’s long-term flexibility."

"Culture is the most influential factor impacting people's perceptions and values today."

"Our research practice was perceived largely as design testers, empathy vehicles, and policing functions within UX."

"You can be an amazing researcher and have zero impact, or be a bad researcher and have amazing impact."

"Our speakers prepare for three months leading up to the conference, so they’re really ready."

"Advancing research isn’t just a name, it’s actually a statement of purpose."

"The eye is an extension of the brain; processing visuals fires new neurons and helps you think differently."

"Our default mode when we talk about time is to think about the past, but UX research is inherently future oriented."

"The obligation to dissent is not if you see something, say something, but if you see a problem or opportunity, you should do something about it."

"Awareness does not necessarily lead to action; it often makes us feel stuck or powerless."

"GPT is like a master chef who’s traveled the world sampling and learning from every cuisine imaginable."

"The body can be a bridge to understand your users by looking at gestures and embodied actions to get to what people mean."

"We all stand on the shoulders of giants, no matter when or where we come into this field."

"If you don’t speak up at the table, you won’t be invited back."

"There’s no need to take any notes, we have sketch notes, session notes, resource lists, and recordings all available."

"Difficult people look at the world not as it is, but as they hope it could be and should be and can be and will be."