Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Killing the blank page

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Killing the blank page
Speakers: Russell Blair and Milan Guenther
Link:

Summary

This talk is a case presentation about using generative AI and graph languages to come up rapidly with complex enterprise designs. We are using a repository based enterprise architecture tool and EDGY, an open source visual language, to feed GPT4 with context-rich queries. The resulting maps and models are ... wrong. But they have proven to be inspiring or even triggering for conversations across a diverse stakeholder community, and shortcut our way to a set of correct and useful models that inform design decisions. Moreover they can highlight blind spots and interrelationships previously unknown and thereby enrich the design process with minimal effort. Takeaways Recognising blank page moments in complex challenges How to embed context and an ad hoc Training in an LLM prompt How to make generate a web of coherent maps such as Journey, JTBD, Organization, Process Maps that cover a complete design related to a given challenge How to use these maps and how not to use them when co-creating with others When to keep tackling the blank page yourself instead

Key Insights

  • Designers often face the 'blank page' problem when tackling complex enterprise domains without sufficient research or domain knowledge.

  • Enterprise design requires making the invisible 'dark matter'—complex social, technical, and political systems—visible and understandable.

  • EDGY is an open source graph language that models enterprise complexity across three facets: customer experience, enterprise architecture, and organizational identity.

  • AI, particularly GPT-4, can augment designers by consuming structured repositories as context, reducing reliance on generic internet knowledge.

  • Using AI in enterprise design is more effective as augmentation of human creativity rather than automation or replacement.

  • Three AI collaboration modes identified are the 'jester' for provocative incorrect ideas, the 'sidekick' that integrates research context, and the 'matrix' that transforms knowledge across enterprise perspectives.

  • AI-generated diagrams are imperfect but valuable as starting points to defeat the blank page and stimulate discussion.

  • Inputting domain-specific research and insights into the AI prompt improves the relevance and quality of generated task maps.

  • Biases can be intentionally introduced in AI prompts to explore specific enterprise perspectives, such as organization design or brand identity.

  • Enterprise design must bridge silos by fostering knowledge sharing and cross-team collaboration, which AI and graph languages can facilitate.

Notable Quotes

"Designers are thrown into environments with experts that have decades of experience, and we have to come up with something relevant really quickly."

"The blank page can be terrifying because you don’t want stakeholders to laugh or say you got it all wrong."

"Behind simple tasks, there’s often big complexity hiding, especially in enterprise environments."

"We think the problem of 'dark matter' in enterprises is about making invisible things visible and bridging silos."

"AI is better seen as augmentation to make us more efficient, not automation to replace us."

"We use our model repository as context to help AI generate answers based on our specific enterprise knowledge rather than general knowledge."

"The jester mode throws something in your face, maybe wrong or uncomfortable, but at least it moves the conversation forward."

"AI-generated diagrams are usually not perfect, but they offer a better starting point than a blank page."

"If you say, ‘let’s look from an organization design perspective,’ AI reproduces the bias of that perspective in its output."

"Enterprise design is about sharing knowledge, analyzing it, improving it, and then consuming it to create better outcomes."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
Deanna Zandt
The Unspoken Complexity of “Self-Care” with Deanna Zandt
2022 • Civic Design Community
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community
Frances Yllana
DesignOps Exposed: What do our peers really think of us?
2025 • DesignOps Summit 2025
Gold
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Advancing Research Community
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold

More Videos

Xenia Adjoubei

"We were interested in supporting networks of self-organization and mutual aid formed between refugees and host communities."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Tamara Kartoziia

"Our framework is our playbook, our single source of truth for every launch."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Jay Bustamante

"Ethical stress testing subjects AI to hypothetical morally challenging scenarios to ensure alignment with ethical norms."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Nicole Aleong

"Anticipation involves preparatory actions to manage uncertainty about future conditions."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Nick Lewis

"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Vicky Teinaki

"Even if you had designed it, I wouldn’t have prioritized it."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Laura Weiss

"The ultimate goal in conflict is to engage with the tension while reducing the friction between humans."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024

Joerg Beringer

"This is pure context information, not requirements yet, but it’s structured and detailed for design."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Shelby Switzer

"The nitty gritty is a space to become resources for each other so people know who to talk to when they have questions."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021