Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Increase your confidence, influence, and impact (through a Professional Community)

Gold
Tuesday, December 3, 2024 • Advancing Service Design 2024
Share the love for this talk
Increase your confidence, influence, and impact (through a Professional Community)
Speakers: Marc Fonteijn and Ru Butler
Link:

Summary

Doing good service design is hard. You know what makes it easier? Having a supportive community of smart and generous professionals who are rooting for your success. In this session, we'll explore the power of professional communities, what makes them thrive, and help you decide if joining one is the right move for you. Plus, we'll share how to start and grow your own community based on the lessons we’ve learned from designing the community for in-house service professionals.

Key Insights

  • 49% of service design professionals do not feel connected to their peers, impacting their confidence and productivity.

  • Feeling connected doubles the likelihood of individuals perceiving that they make significant impact at their organizations.

  • The Circle community started from a simple email invitation and grew intentionally to 20 countries with a focus on quality over size.

  • A curated and selective admission process helps build trust and ensures community alignment and safety.

  • Regular, structured sessions with a familiar rhythm (biweekly meetings, themed quarterly seasons) enhance commitment and participation.

  • Slow, intentional communication avoids overwhelming members with constant notifications, encouraging presence and focus.

  • High quality personal connections, including one-to-one video calls, foster deeper trust and peer support.

  • Interactive session formats like Water Cooler (open topic, voting-based discussions) and Dinner Table (hosted, thematic, story sharing) enrich learning.

  • Active member involvement in governance through councils and working groups sustains community relevance and continuous improvement.

  • Community design is an ongoing prototype that evolves with member feedback and changing professional landscapes.

Notable Quotes

"Half of the service design professionals do not feel connected to their peers, which is significant."

"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."

"Respondents who feel very connected are twice as likely to say they’re making a significant impact."

"We design a community that would be missed if it were gone for our service design leaders."

"Everyone goes through quite an extensive application process, but it was stress-free and informal."

"A regular heartbeat and familiar structure are really important principles to keep a community alive."

"Slow and intentional communication allows you to be fully present rather than distracted by constant notifications."

"High quality personal connections mean you can engage on a level playing field with serious professionals."

"We encourage one-to-one video calls to build rapport and feel comfortable reaching out for advice."

"The community is an ongoing prototype; members have a strong, frequent voice in shaping what good looks like."

Ask the Rosenbot
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Alissa Briggs
How to Coach Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Daniel Gloyd
Designing From the Inside Out: How Method Acting Can Inspire Design Research
2026 • Rosenfeld Community
Craig Brookes
"Just Make it Look Good" and Other Ways We're Misunderstood
2021 • Design at Scale 2021
Gold
Daniel Gloyd
Designing Warmth
2025 • Rosenfeld Community
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Uday Gajendar
From AI to Zeitgeist: Theory as the design antidote to AI hype
2025 • Rosenfeld Community
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
James Wieselman Schulman
Research is a team sport: advancing the work when everyone does the research
2026 • Advancing Research 2026
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community

More Videos

Xenia Adjoubei

"Data sovereignty is about who owns your data, which country’s laws apply, and how vulnerable groups are fairly protected."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Tamara Kartoziia

"Combining customer journey mapping and jobs to be done gave us a clear set of opportunities stemming directly from the garage’s reality."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Jay Bustamante

"Embrace the role of party planner with your expertise to shape ethical AI innovation."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Nicole Aleong

"Potential refers to not yet actualized possibilities that may or may not come to fruition."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Nick Lewis

"Generative AI is not creative; it’s just pattern finding and recycling what’s been done before."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Vicky Teinaki

"Even if you had designed it, I wouldn’t have prioritized it."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Laura Weiss

"The alternate to engaging with conflict is suffering quietly or accumulating conflict debt."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024

Joerg Beringer

"You get a lot of different research outputs in a matter of minutes from your scope input."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Shelby Switzer

"It’s okay to be goofy and have fun—creating space for awkwardness and playfulness helps engagement."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021