Summary
Through GovDelivery, Granicus sends over 17 billion e-mails every year on behalf of over 5,500 state, local, and federal government agencies. As the first Fedramp approved communication platform of its kind, Granicus is uniquely positioned to develop insight and innovation based on the voice of the residents we serve. In this session, Granicus leaders Angy Peterson and Bob Ainsbury will share a vision of a personalized public digital experience-- and the impact that could be possible through the power of data and human centricity.
Key Insights
-
•
Granicus serves over 500,000 government employees across 5,500 agencies, reaching 280 million residents worldwide.
-
•
Public sector digital experiences are highly complex and non-linear, unlike typical consumer buyer journeys.
-
•
Integrating data across federal, state, city, and county agencies enables seamless, personalized cross-agency resident experiences.
-
•
Capturing both implicit behavioral data and explicit resident inputs allows granular data profiles to tailor services effectively.
-
•
Granicus's platform uses machine learning to enhance personalization and correlate activity data for better resident grouping.
-
•
Acquisitions of government-focused companies help Granicus expand capabilities and deepen data-driven solutions.
-
•
Real demographic data can expose gaps in digital equity, as seen in Minneapolis's racial mix versus communication subscriber base.
-
•
Personalizing communication content to cultural and demographic groups improves engagement, such as addressing vaccine hesitancy.
-
•
Technology alone is insufficient; successful digital government transformation requires human-centered strategy and cultural change.
-
•
Granicus maintains over 4,000 integrations with government and commercial systems, enhancing data flow and citizen experience.
Notable Quotes
"Public sector experiences are unique and orders of magnitude larger than typical online consumer destinations."
"Each digital touchpoint is an opportunity to learn more about an individual—their needs, behaviors, and priorities."
"We help government customers shift from siloed operations to resident-centered, human-centered digital experiences."
"Our vision is a deeply interconnected and secure platform enabling data blending and personalized government services."
"The magic arrow shows information flowing back into digital systems to personalize user interactions continuously."
"We do about two acquisitions a year, focusing exclusively on companies serving government and engaging the public."
"Digital equity is critical; Minneapolis's data shows the need to improve how different communities receive digital communications."
"Communications authored for one cultural group may not resonate with others, underscoring the need for tailored messaging."
"Government is complex and non-linear, but personalization and data use make the digital experience cleaner and better."
"Technology must be paired with human-centered strategies and hands-on services to truly transform public sector interactions."
Or choose a question:
More Videos
"We were educated to minimize the value of our own practice."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"Convincing defense contractors to adopt UX was slow because contracts were already signed years ago."
Michal Anne RogondinoSaving Outer Space: The First UX Design System for Our Nation’s Satellites
January 8, 2024
"The insight field is looking at itself as almost at a tipping point."
Jemma AhmedTheme 2 Intro
March 10, 2022
"Ideas can come back around again and again. It’s not until they find a leader or strategic priority that they turn into more."
Kara KaneTheme One Intro
November 16, 2022
"We replaced soft skills with active listening to be more specific about what we were asking for."
Laine Riley ProkayHow DesignOps can Drive Inclusive Career Ladders for All
September 30, 2021
"AI is a wonderful opportunity to ideate and draft but always requires a human final edit to keep your voice."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"I’m like a dinosaur at Compass because I’ve been here three and a half years which is long around here."
Caitlyn Hampton Monica Lee Jina YoonCompass 101: Growing Your Career In A Startup World
June 11, 2021
"Act local but think global: optimize solutions for specific contexts then scale in small chunks."
Hana NagelTurning Research Ripples into Waves
November 8, 2018
"Designers are being entrusted with increasingly complex challenges that traditional design education doesn’t fully prepare them for."
Alexandra SchmidtEnterprise UX Playbook (Videoconference)
December 1, 2022