Summary
Through GovDelivery, Granicus sends over 17 billion e-mails every year on behalf of over 5,500 state, local, and federal government agencies. As the first Fedramp approved communication platform of its kind, Granicus is uniquely positioned to develop insight and innovation based on the voice of the residents we serve. In this session, Granicus leaders Angy Peterson and Bob Ainsbury will share a vision of a personalized public digital experience-- and the impact that could be possible through the power of data and human centricity.
Key Insights
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Granicus serves over 500,000 government employees across 5,500 agencies, reaching 280 million residents worldwide.
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Public sector digital experiences are highly complex and non-linear, unlike typical consumer buyer journeys.
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Integrating data across federal, state, city, and county agencies enables seamless, personalized cross-agency resident experiences.
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Capturing both implicit behavioral data and explicit resident inputs allows granular data profiles to tailor services effectively.
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Granicus's platform uses machine learning to enhance personalization and correlate activity data for better resident grouping.
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Acquisitions of government-focused companies help Granicus expand capabilities and deepen data-driven solutions.
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Real demographic data can expose gaps in digital equity, as seen in Minneapolis's racial mix versus communication subscriber base.
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Personalizing communication content to cultural and demographic groups improves engagement, such as addressing vaccine hesitancy.
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Technology alone is insufficient; successful digital government transformation requires human-centered strategy and cultural change.
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Granicus maintains over 4,000 integrations with government and commercial systems, enhancing data flow and citizen experience.
Notable Quotes
"Public sector experiences are unique and orders of magnitude larger than typical online consumer destinations."
"Each digital touchpoint is an opportunity to learn more about an individual—their needs, behaviors, and priorities."
"We help government customers shift from siloed operations to resident-centered, human-centered digital experiences."
"Our vision is a deeply interconnected and secure platform enabling data blending and personalized government services."
"The magic arrow shows information flowing back into digital systems to personalize user interactions continuously."
"We do about two acquisitions a year, focusing exclusively on companies serving government and engaging the public."
"Digital equity is critical; Minneapolis's data shows the need to improve how different communities receive digital communications."
"Communications authored for one cultural group may not resonate with others, underscoring the need for tailored messaging."
"Government is complex and non-linear, but personalization and data use make the digital experience cleaner and better."
"Technology must be paired with human-centered strategies and hands-on services to truly transform public sector interactions."
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