Rosenverse
Debunking the Myths of Cross-Disciplinary Collaboration

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Debunking the Myths of Cross-Disciplinary Collaboration

Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
Debunking the Myths of Cross-Disciplinary Collaboration
Speakers: Alastair Simpson
Link:

Summary

Trying to plan and collaborate across different teams whilst creating a cohesive culture can sometimes feel like a pipe dream. This is especially true as we start to work with more distributed teams and as we add more and more specialised functions to the mix, such as Design, Research, Content Strategy, Product Management, Engineering, Data Science…oh my! There are also a few common myths which are just not true in today’s modern team environment. Come along for a few laughs as we explore a few popular myths, debunk them and arm you with a few practical tips and ideas to help you build world-class products.

Key Insights

  • •

    Standardizing roles in cross-disciplinary teams often creates unnecessary blame and ignores individual skills and project uniqueness.

  • •

    Focusing on shared responsibilities tied to outcomes is more effective than rigid role definitions.

  • •

    Co-creation and joint accountability across disciplines reduce friction and promote better team cohesion.

  • •

    Bringing all disciplines into the design and research process early improves project outcomes and ownership.

  • •

    Trust in distributed teams does not develop automatically; it requires deliberate relationship-building and communication.

  • •

    Raising communication bandwidth by switching from asynchronous to synchronous formats can prevent frustration and trust erosion.

  • •

    Ensuring all remote participants join calls individually helps level presence disparity and improves meeting effectiveness.

  • •

    Early and continuous sharing of work rather than a final big reveal increases shared empathy and alignment.

  • •

    Understanding the ‘how we got here’ context of a product is as important as aligning on where you’re going.

  • •

    Process alone cannot guarantee great teamwork; investing in the human and messy aspects of collaboration is essential.

Notable Quotes

"Teams constantly bicker over turf blaming the various disciplines for their inability to meet deadlines."

"Research does this and design does that creates an us versus them strategy that leads to needless friction."

"Who is not in the room is just as important as who is."

"Exceptional teams are made up of individuals who reach out beyond the traditional boundaries of their own role."

"You have to know when to raise the bandwidth. If you see 10 plus people commenting in Slack, consider jumping on a video call."

"When trust is high, speed goes up and costs go down."

"People miss the water cooler moments in remote teams, so you have to create deliberate opportunities to connect."

"A shared understanding of how you got here creates a sense of purpose, not just urgency."

"The cargo cult story teaches us that form without understanding is not enough; blindly following process won’t deliver results."

"Process is neither necessary nor sufficient for great design."

Ask the Rosenbot
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Anna Avrekh
Expert Panel: Leading in and with Research
2022 • Advancing Research 2022
Gold
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Kate Towsey
The State of ResearchOps: More Than Just Theory
2019 • DesignOps Community
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Brian T. O’Neill
Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
2022 • QuantQual Interest Group
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Amy Parness
Scaling Sustainability: Complementary strategies that drive long-term success
2025 • Climate UX Interest Group
Sandra Camacho
Creating More Bias-Proof Designs
2025 • Rosenfeld Community
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold

More Videos

Shipra Kayan

"We stuck with NPS because it was a pure metric with a long history we could trend, instead of muddying things with loyalty or revenue."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Peter Morville

"Categories are dangerous but not bad."

Peter Morville

The Architecture of Understanding

May 13, 2015

Renee Reid

"Only one internal hire on the UX team was a huge misopportunity for us."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Dane DeSutter

"Language can be vague, imprecise, and even contradictory, but the body can be a bridge to understanding."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Sam Proulx

"Avoid strictly timed interactions because they stress everyone, especially people using screen readers or with cognitive disabilities."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Andrew Custage

"Digital channels now have higher standards—customers expect personalization at all times."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Shelby Switzer

"Silence is productive—resist the temptation to fill it immediately after asking a question."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Llewyn Paine

"More than a third of content on social media sites is AI generated, creating a training problem for new AI models."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Robin Beers

"Simon Roberts calls this the UX ification of research, which leads to a more transactional focus on informing technology requirements."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025