Rosenverse
Theme Two Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Two Intro

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
Theme Two Intro
Speakers: Chris Geison
Link:

Summary

The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.

Key Insights

  • •

    Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.

  • •

    Researchers must transition from informing decisions to becoming proactive organizational change makers.

  • •

    Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.

  • •

    Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.

  • •

    Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.

  • •

    Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.

  • •

    Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.

  • •

    There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.

  • •

    Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.

  • •

    Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.

Notable Quotes

"This is a weird time for research. Layoffs have torn through our field."

"There's no better time to advance research than now."

"We don't just need to do a better job of articulating our value; we need to become more valuable."

"Researchers as organizational change makers is the theme for today."

"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."

"What got us here won't get us where we want to go."

"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."

"We're positioned at the nexus of insight and action."

"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."

"Let's shake s*** up."

Ask the Rosenbot
Bria Alexander
Opening Remarks Day 1
2024 • Advancing Research 2024
Gold
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Nathan Reiff
Research, from Unimaginable to Presently Possible: A Future-Casting Sticky-Note Sprint
2026 • Advancing Research 2026
Gold
John Taschek
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold
Patrizia Bertini
Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation
2025 • DesignOps Community
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Sahibzada Mayed
The Politics of Radical Research: A Manifesto
2023 • Advancing Research 2023
Gold
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Robin Beers
How to create actionable insight in the face of politics and silos [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold

More Videos

Shipra Kayan

"Going from 100 to 200 people, suddenly product managers started hearing from a dozen people a week with conflicting requests."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Peter Morville

"Changing culture is hard because we’re willing to change actions but resistant to changing beliefs."

Peter Morville

The Architecture of Understanding

May 13, 2015

Renee Reid

"Only one internal hire on the UX team was a huge misopportunity for us."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Dane DeSutter

"Physical therapists see their hands as a golden resource and tend to resist technology that might replace that."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Sam Proulx

"Avoid strictly timed interactions because they stress everyone, especially people using screen readers or with cognitive disabilities."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Andrew Custage

"Sometimes vocal feedback reveals problems that digital behavior can’t see—like offline factors affecting perception."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Shelby Switzer

"You can’t have a hackathon without free food."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Llewyn Paine

"AI can empower researchers to solve pain points — like anticipating trends or critiquing discussion guides — amplifying impact rather than replacing work."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Robin Beers

"Sensemaking is your superpower as a researcher to amplify your impact beyond user experience mechanics."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025