Rosenverse
Theme Two Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Two Intro

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
Theme Two Intro
Speakers: Chris Geison
Link:

Summary

The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.

Key Insights

  • Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.

  • Researchers must transition from informing decisions to becoming proactive organizational change makers.

  • Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.

  • Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.

  • Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.

  • Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.

  • Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.

  • There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.

  • Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.

  • Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.

Notable Quotes

"This is a weird time for research. Layoffs have torn through our field."

"There's no better time to advance research than now."

"We don't just need to do a better job of articulating our value; we need to become more valuable."

"Researchers as organizational change makers is the theme for today."

"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."

"What got us here won't get us where we want to go."

"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."

"We're positioned at the nexus of insight and action."

"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."

"Let's shake s*** up."

Ask the Rosenbot
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Joseph Meersman
Sweating the Pixel: Scaling Quality through Critique
2021 • Design at Scale 2021
Gold
Harry Brignull
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
2026 • Rosenfeld Community
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold
Kristin Wisnewski
Measuring What Matters
2019 • DesignOps Summit 2019
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Taiye Akin-Akinyosoye
Amplifying voices and enhancing user research through group interviews
2025 • Advancing Research 2025
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Jorge Arango
Scale Smart: AI-Powered Content Organization Strategies
2024 • DesignOps Summit 2024
Gold
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Gold
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold

More Videos

Sofía Delsordo

"Imagine a world where the government prototypes and iterates the whole time."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"Curiosity and asking lots of questions helps push boundaries and improve solutions."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"Sometimes you have to make it messy before it can be clean again — disrupt to improve."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"High-level leadership changes in government often result in shifts in organizational moods and priorities."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"The risk of AI is that it will over-rely on past priorities and miss new, emerging signals."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"If you build accessible shopping with these four keys, compliance with legal standards like WCAG will naturally fall into place."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Roadmap amnesia is real — every new thing wipes out weeks of priorities from stakeholders’ minds."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"For every dollar spent on cancer care, roughly four are spent on administration."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"Women’s empowerment is often glorified but doesn’t necessarily meet their needs beneath the surface."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022