Theme Two Intro
Summary
The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.
Key Insights
-
•
Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.
-
•
Researchers must transition from informing decisions to becoming proactive organizational change makers.
-
•
Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.
-
•
Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.
-
•
Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.
-
•
Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.
-
•
Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.
-
•
There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.
-
•
Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.
-
•
Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.
Notable Quotes
"This is a weird time for research. Layoffs have torn through our field."
"There's no better time to advance research than now."
"We don't just need to do a better job of articulating our value; we need to become more valuable."
"Researchers as organizational change makers is the theme for today."
"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."
"What got us here won't get us where we want to go."
"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."
"We're positioned at the nexus of insight and action."
"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."
"Let's shake s*** up."
Or choose a question:
More Videos
"Everything is an experiment."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024
"Context is everything — providing AI with a folder of your company’s knowledge makes responses more detailed and useful."
Daniel KorczynskiWhy AI Is Bad at Research (and how to make it actually useful)
March 10, 2026
"The telephone game scenario happens with distributed teams all the time and when that happens, customers suffer."
Kim LenoxLeading Distributed Global Teams
May 20, 2019
"If only we could just get that seat at the table."
Brendan JarvisFraming Tomorrow by Questioning Today
June 8, 2022
"Safety is the number one priority in healthcare design because if the patient is not stable, nothing else matters."
Carol MassaDesigning Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
December 3, 2024
"Taking stakeholders on the journey by involving them in interviews really changed how they saw the product and business strategy."
Dr Chloe SharpUsing Evidence and Collaboration for Setting and Defending Priorities
November 29, 2023
"It’s a marathon not a sprint. Pace yourself and take care of yourself and the other runners around you."
Sarah Auslander Betsy Ramaccia Gordon RossInsights Panel
November 18, 2022
"I was ready to capture this fatal flaw that this fellow had discovered. It was so horrible it made him sigh. But it wasn’t."
Susan Simon-DanielsWar Stories LIVE! Susan Simon-Daniels
March 30, 2020
"Automation isn't about replacing work but about freeing time for more important, creative efforts."
Farid SabitovAutomatization for Large Enterprise Teams
January 8, 2024