Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Reimagining Design: Unlocking Strategic Innovation
Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Reimagining Design: Unlocking Strategic Innovation
Speakers: Kevin Bethune
Link:

Summary

Kevin will share the ambitions behind his first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press). The writing journey unpacked a series of unique multidisciplinary leaps across his lived personal and professional experience.  For anyone curious about a wide range of things, Kevin offers a story of how he made his curiosities work for him and create value for others. Kevin will share visual anecdotes that illustrate how design changed his life, and how he observed design transforming organizations as well.  Kevin's arguments crack through the glass ceiling of ambiguity that multidisciplinary teams may face when it comes to understanding design against newly emerging realities. Diversity, equity and inclusion (DEI) serves as an important underpinning in Kevin's story as a Black man who's experienced exclusion.  He'll introduce us to the leadership tact necessary to set a new tone to ensure our future design & innovation teams actually mirror the composition, needs and values that exist within an increasingly connected world.

Key Insights

  • Kevin’s career evolved from mechanical engineering in nuclear power to strategic innovation in design.

  • His multidisciplinary journey blends engineering, business, and creative design education and practice.

  • Mentorship from Duane Edwards at Jordan brand helped Kevin transition into professional design.

  • Boston Consulting Group invested in innovation studios that integrated multidisciplinary teams and client embeds for long-term collaboration.

  • Kevin emphasizes the importance of diversity, equity, and inclusion in innovation processes informed by personal and systemic histories.

  • Design work must account for societal, economic, regulatory, and policy trends beyond just technology.

  • Leadership operates on a spectrum from gatekeeping, enforcing compliance and risk aversion, to servant leadership that empowers and fosters risk-taking.

  • Servant leadership encourages shared vision development, role clarity, and growth opportunities within teams.

  • Creating space and bandwidth for deep design work and immersion in ideas is critical to meaningful innovation.

  • Integrated multidisciplinary collaboration is necessary to unravel complex future challenges and create relevant, strategic solutions.

Notable Quotes

"Everything is the way it is by design."

"Design’s value lies in who’s represented around the table during its creation."

"The personal narrative became the dominant frame during my writing journey."

"Nike’s culture encouraged coffee chats that pivoted into real design opportunities."

"We invited clients to live in innovation residences for 12 to 18 months to nurture solutions."

"There’s been a spectrum of leadership behaviors ranging from gatekeeping to servant leadership."

"A gatekeeper might expect compliance, but a servant leader wants the team to make the vision smarter."

"A servant leader fosters a culture that embraces failure as learning and encourages failing forward."

"Recruiters asking if they can have a beer with a candidate is a gatekeeping mentality that inhibits true inclusion."

"We have to create space to unravel threads of societal balance that inform the spaces we navigate."

Bria Alexander
Theme 1 Intro
2024 • DesignOps 2024
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Bria Alexander
The Big Question about Resilience: A panel discussion
2024 • DesignOps 2024
Gold
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group (Rosenfeld Community)
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility (Videoconference)
2020 • DesignOps Community
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Sarah Brooks
Theme Three Intro
2022 • Civic Design 2022
Gold

More Videos

Wyatt Hayman

"The majority of the participants last through the six-month commitment with only about 5% removed for low engagement."

Wyatt Hayman

Global Research Panels (Videoconference)

August 8, 2020

PJ Buddhari

"We have a Spectrum Guild that includes product designers and managers from every business unit to surface major changes and requests."

PJ Buddhari Nate Baldwin

Meet Spectrum, Adobe’s Design System

June 9, 2021

Sarah Gallimore

"Artifacts of the future help us feel and see the richness of a moment and grasp the change we hope to have."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Peter Merholz

"Middle managers are responsible for the how—process, coordination, and communication—and you don’t see the value of that until it’s missing."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Dr. Jamika D. Burge

"Feeling heard and seen by research practitioners is one of the best compliments a participant can give."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices (Videoconference)

September 15, 2022

Amy Marquez

"You have to understand how your company actually makes money."

Amy Marquez

INVEST: Discussion

June 15, 2018

Dane DeSutter

"Games are not a point in time you run away from — you don’t just drop the cartridge and walk away."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)

May 17, 2024

Zariah Cameron

"Jobs always ask for three references. I think I might start asking for three happy employees."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Jessica Norris

"Regular positive feedback, not just negative, is essential because many with ADHD rely on extrinsic motivation."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022