Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

Thursday, August 14, 2025 • Rosenfeld Community

This video is featured in the Josh's test playlist playlist and 1 more.

Share the love for this talk
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
Speakers: Christian Crumlish
Link:

Summary

What started as intuitive "vibe coding" with AI assistants quickly revealed why UX professionals need systematic Information Architecture approaches more than ever. Christian Crumlish will share his journey building Piper Morgan, an AI product management assistant, and the hard-won lessons about when design instincts need systematic support. You'll discover why IA principles guide AI system design, how UX professionals can extend their design impact through AI-assisted prototyping, and practical frameworks for maintaining human advocacy when everyone can generate interfaces. Bring curiosity about UX's evolving role—leave with systematic approaches for staying essential.

Key Insights

  • Vibe coding lets non-developers create functioning software quickly by describing it in natural language to AI bots.

  • Without foundational architecture and systematic methods, vibe coding leads to fragile, unmaintainable 'spaghetti' code.

  • AI bots often agree with any idea, which can be dangerous if users don't critically oversee outputs—a phenomenon dubbed the 'rocket to Mars' anti-pattern.

  • Christian found it essential to split AI assistants into personas with distinct roles to maintain clarity and reduce confusion.

  • Systematic verification, test-driven development, and documentation are vital pillars to produce reliable software with AI assistance.

  • Working hands-on with AI coding agents increased Christian’s empathy and understanding of engineers' daily challenges.

  • Modern UX and IA are indispensable in AI software development to mediate between human needs and machine capabilities.

  • Embedding ethical guardrails and values like kindness directly into AI system architecture can prevent harm and misuse.

  • Future AI solutions may favor smaller, domain-specific language models orchestrated via overarching frameworks rather than monolithic large models.

  • Despite the hype, AI-assisted development is still early-stage, requiring disciplined human oversight and patience for meaningful results.

Notable Quotes

"I thought I could skip the architecture step, but I ended up with spaghetti code that broke constantly."

"These bots will say yes to all your ideas, whether they're good or bad—that's the rocket to Mars anti-pattern."

"If I stop doing it, it stops, and I'm the human in the loop, or the monkey in the middle."

"I’ve created dedicated personas in the bots, like a chief of staff and lead developer, to keep roles clear."

"Verification first — always check existing docs and models before asking the bots to build anything new."

"Working with AI made me understand what engineers go through with setups and debugging."

"Vibe coding turns the conversation 'should designers code?' on its head — now designers can just talk to bots."

"All of us have at least some facility in adjacent disciplines now because of AI assistance."

"The bots can produce large amounts of code quickly, but many lines are test or documentation code, not production."

"Ethics needs to be baked into the architecture upfront, not tacked on later after you've built something powerful."

Ask the Rosenbot
Daniela Magaña Flores
Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
2022 • Advancing Research 2022
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Conference
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Jorge Arango
AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)
2024 • Rosenfeld Community
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking
2024 • Rosenfeld Community
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Nora Tejeda
Scaling Design Capabilities at BBVA Through a Self-service Design Model
2021 • Design at Scale 2021
Gold
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold

More Videos

Ben Davies

"It’s not enough to build a repository and expect people to come; you need a distribution strategy to put research where users are."

Ben Davies Matt Duignan Andrew Michael Dr. Emily DiLeo

Expert Panel: The Principles of Research Repository Design

March 11, 2022

Russ Unger

"You aren’t your user, but we are users of this system, so we know what we need to make it better."

Russ Unger

Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started

June 8, 2016

Elizabeth Sklar

"Our bet was that distributing ownership would create more advocates and free bandwidth for strategic work."

Elizabeth Sklar Jessica Sheng

Co-creating research enablement with your tech org: a case study

March 10, 2026

Victor Udoewa

"I hope that today you are transformed."

Victor Udoewa

Theme One Intro

March 27, 2023

Louis Rosenfeld

"You want someone who writes with equal parts empathy and authority, not just pure authority."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Erin May

"Two researchers can’t come close to digging into the customer problems for 17 product teams."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Alexandra Schmidt

"Users creatively circumvent broken enterprise systems, which traditional metrics often miss."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022

Saara Kamppari-Miller

"This was the first time the director saw the team doing something together."

Saara Kamppari-Miller

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

October 24, 2019

Sam Yen

"In a nuclear war, the only things that would survive on Earth would be cockroaches and these old SAP screens."

Sam Yen

Driving Organizational Change Through Design? Do more of this and less of that

June 9, 2017