Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

How to make UX research leadership more effective [Advancing Research Community Workshop Series] (Videoconference)
Thursday, October 26, 2023 • Advancing Research Community
Share the love for this talk
How to make UX research leadership more effective [Advancing Research Community Workshop Series] (Videoconference)
Speakers: Sarah Alvarado , Nalini P. Kotamraju , Anne Mamaghani and Peter Merholz
Link:

Summary

Three of your research colleagues discussed and defended their respective positions on making UX leadership more effective in this Advancing Research community workshop. Participants engaged with them in a discussion and Q&A, facilitated by Peter Merholz.   “UX Research leaders of tomorrow need to stand tall, assert themselves, and take a seat at the table because we have a purpose and companies cannot afford to make investment decisions based on intuition.”   – Sarah Alvarado “Move out of your UX org.”   – Nalini Kotamraju “Most organizations talk a good prioritization game but fail to actually prioritize their projects, creating the perfect opportunity for Research leadership. Developing and maintaining a stack-ranked ruthless prioritization of projects has the power to grow Research headcount and budget and elevate Research strategically while minimizing researcher overwork.”  – Anne Mamaghani

Key Insights

  • UX research leadership must shift from justifying its existence to driving strategic decisions at the highest organizational level.

  • Positioning UX research as an independent, unbiased pillar rather than under design or product teams increases leadership effectiveness.

  • UX research leaders often have greater influence when their teams report outside traditional UX organizations.

  • Saying no to low-impact or overly evaluative research is essential to avoid spreading research teams too thin and losing strategic value.

  • Prioritization is a key leadership tool, requiring negotiation and honest communication with stakeholders about what research can and cannot be done.

  • Democratization of research through non-researchers is beneficial only with strong leadership partnership and organizational support.

  • Effective research portfolio management balances immediate evaluative work with long-term strategic initiatives and innovation projects.

  • Understanding organizational politics, allyship, and influence tactics is crucial to advancing a research agenda within complex companies.

  • Building researcher confidence and domain expertise enables researchers to contribute opinionated perspectives and lead prioritization.

  • UX researchers often fail to apply user research principles internally on organizational leaders, causing a gap in understanding stakeholder behaviors and motivations.

Notable Quotes

"It’s time for us to shift our focus away from justifying our existence to leveraging our skills to drive strategy and measure impact."

"UX leadership can’t really lead the way it should while it’s within a UX organization."

"UX research teams are spread way too thin, and they need to start saying no to research."

"Research leaders need to build that spreadsheet of prioritized projects and set a red line for what can’t be done."

"Democratization models sound great, but in practice, people have full loads and can’t just squeeze research on top."

"Strong trust and partnership with design or product leaders is essential for successful research democratization."

"The prioritization dance is more like conducting an orchestra—balancing many voices for collective agreement."

"Sometimes you have to put projects on the roadmap simply to build trust or support pet projects with potential."

"UX researchers are great at applying their methods to external users but terrible at applying them to their own leaders."

"A research roadmap should include near-term actionable work and strategic projects that illuminate the path forward."

Onur Kocan
Understanding the Strategy for Civic Design in a Complex City: Istanbul
2022 • Civic Design 2022
Gold
Mariah Hay
BUILD: Discussion
2018 • Enterprise Experience 2018
Gold
Nicole Bergstrom
AccessibilityOps: Moving beyond “nice to have”
2024 • DesignOps Community
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group (Rosenfeld Community)
Margot Bloomstein
Fostering Trust in Your Brand and Beyond (Videoconference)
2020 • Enterprise Community
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Adam Cutler
Discussion
2016 • Enterprise UX 2016
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Civic Design in 2022 (Videoconference)
2022 • Civic Design Community
Scott Stephens
The Next Generation in DesignOps Toolsets (Videoconference)
2022 • DesignOps Community
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold

More Videos

Bria Alexander

"Sponsor sessions are not sales pitches but incredibly high quality content available for free to anyone."

Bria Alexander Louis Rosenfeld

Welcome

September 8, 2022

Mike Oren

"The essence of strategy isn't painting a grand vision of the future, it's deciding what not to do."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Jodi Forlizzi

"Technology is often blamed, but many issues come from uneven training, misunderstandings, and poor configurations."

Jodi Forlizzi

Design and AI innovation

June 5, 2024

Bria Alexander

"David Nicholson is the reason why you don’t have to write very fast — he’s our outstanding house scribe."

Bria Alexander

Opening Remarks

October 3, 2023

Michael Weir

"Changes to a website nobody sees won’t move the needle; focus on high traffic and drop-off areas first."

Michael Weir

Mixed Methods and Behavioural Science (Videoconference)

May 26, 2023

Molly Fargotstein

"If we don’t brand ourselves, others will, and others could be wrong."

Molly Fargotstein

Multipurpose Communication & UX Research Marketing (Videoconference)

September 12, 2019

Verónica Urzúa

"We must be those that the company feels uncomfortable but at the same time necessary."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Husani Oakley

"Information architecture is the art and science of organizing information to make it usable, accessible, and meaningful."

Husani Oakley

Theme Two Intro

June 6, 2023

George Abraham

"You can publish your design from Sketch directly into the cloud and get it running as a web app in minutes."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021