Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
Summary
Key Insights
-
•
Effective UX research leadership requires shifting focus from justifying research to strategically embedding insights into business decisions.
-
•
Positioning UX research as an independent organizational pillar, separate from design or product, offers greater unbiased influence.
-
•
UX research leaders may gain more strategic impact when reporting outside traditional UX organizations into product or strategy teams.
-
•
Saying no to non-critical research empowers teams to focus on high-impact projects and prevents resource overextension.
-
•
Prioritization of research should incorporate business goals, user experience risk, and opportunities for innovation.
-
•
Cross-functional collaboration and regular cadence meetings improve research prioritization and alignment with stakeholders.
-
•
Democratizing research is beneficial but challenging; it requires strong partnership and leadership support to avoid overloading non-researchers.
-
•
A research portfolio mix balancing near-term evaluative work with forward-looking strategic initiatives is critical for impact.
-
•
Organizational politics, allyship, and influence tactics are integral to advancing UX research agendas and securing resources.
-
•
UX researchers often excel at applying methods to external users but need better application of research principles to internal leaders.
Notable Quotes
"It's time for us to shift our focus away from justifying our existence to leveraging our skills to drive strategy and measure impact."
"UX research needs to consider functioning as our own critical, unbiased, independent pillar."
"UX leadership can't really lead the way that it should while it's within a UX organization."
"Research teams are spread way too thin and forced into evaluative research, missing out on impactful idea-sparking research."
"Prioritization is key—we have to say no and still be great partners to the company."
"Getting everyone to agree on what research should answer and in what order is where the fruitful back and forth happens."
"Democratization models sound great but often people have to squeeze research on top of already full-time jobs."
"The more you worry about every question not being answered, the more it distracts from influencing what matters most."
"One should work what needs to be done into what's already existing and let that carry the movement forward."
"UX researchers are really good at applying their methods to people outside the business but terrible at applying them to the leaders they work with."
Or choose a question:
More Videos
"Design thinking can feel like a magical black box or utterly overwhelming; it has to be made immediately usable and valuable."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"Thoughts cause feelings, and feelings motivate actions. Changing thoughts changes everything."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Getting designers into a cadence of reviewing work with senior stakeholders was not a muscle the team had built."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Allocate about 30% of your analysis and design effort to change management for successful adoption."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"User researchers still feel like they’re in a precarious position and want to be part of the pack but they’re just not there yet."
Jemma AhmedBringing together market and user research
October 17, 2019
"Start small by delivering the minimum amount of useful information, like a UX glossary or a single community of practice."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We created a decision tree to help junior staff decide which stakeholder requests to triage and which to respond to directly."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"Laura let out a sigh of relief and said, I don’t think I could ever recover the way that you did."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020