Today’s Design Ops and Programs Landscape & Career Paths
Summary
Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.
Key Insights
-
•
Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.
-
•
Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.
-
•
Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).
-
•
Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.
-
•
Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.
-
•
There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.
-
•
Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.
-
•
59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.
-
•
Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.
-
•
UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.
Notable Quotes
"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."
"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."
"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."
"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."
"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."
"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."
"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."
"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."
"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."
"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."
Or choose a question:
More Videos
"Swarm behaviors thrive on incomplete information and require no spectators, only participants."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
"People are better equipped to decide and act in their lives when we deliver relevant and useful information."
Patrick Boehler Madison KarasThe service shift: transforming media organizations to create real value through design
November 19, 2025
"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"We need to position the design ops role as critical as an enabler of the design strategy."
Patrizia Bertini Alexandra Mengoni LeónPushing DesignOps’ Influence into New Global Markets
September 9, 2022
"Culture isn’t just behavior over time, it’s the artifacts that culture creates and embraces over time."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"Gene AI can really help to speed up synthesis moments connected to textual content generation and navigation."
Yulya Besplemennova[Demo] Stress-testing GenAI in user research synthesis
June 4, 2024
"It really pays off to prepare way more for remote than for in-person research."
Sarah RinkRemote User Research: Dos and Don'ts from the Virtual Field
June 11, 2020
"Adding a senior researcher, Izzy, in field meant we could have more, smaller research tracks and better support for research newbies."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"People who understand the problem best are set up to do the best work."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023