Rosenverse
Today’s Design Ops and Programs Landscape & Career Paths

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Today’s Design Ops and Programs Landscape & Career Paths

Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Today’s Design Ops and Programs Landscape & Career Paths
Speakers: Abbey Smalley
Link:

Summary

Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.

Key Insights

  • Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.

  • Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.

  • Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).

  • Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.

  • Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.

  • There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.

  • Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.

  • 59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.

  • Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.

  • UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.

Notable Quotes

"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."

"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."

"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."

"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."

"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."

"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."

"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."

"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."

Ask the Rosenbot
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Edward Cupps
The Principal Path: Journeying from Management to Individual Contributor
2021 • Design at Scale 2021
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
Theme Three Intro
2023 • DesignOps Summit 2023
Gold
Kaaren Hanson
Stop Talking, Start Doing
2017 • Enterprise Experience 2017
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Catt Small
Craft a Vision that Actually Gets Shipped
2026 • Rosenfeld Community

More Videos

Surya Vanka

"Swarm behaviors thrive on incomplete information and require no spectators, only participants."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Patrick Boehler

"People are better equipped to decide and act in their lives when we deliver relevant and useful information."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Andreas Huebner

"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Patrizia Bertini

"We need to position the design ops role as critical as an enabler of the design strategy."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Phil Gilbert

"Culture isn’t just behavior over time, it’s the artifacts that culture creates and embraces over time."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Yulya Besplemennova

"Gene AI can really help to speed up synthesis moments connected to textual content generation and navigation."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Sarah Rink

"It really pays off to prepare way more for remote than for in-person research."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Mujtaba Hameed

"Adding a senior researcher, Izzy, in field meant we could have more, smaller research tracks and better support for research newbies."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Sheryl Cababa

"People who understand the problem best are set up to do the best work."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023