Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.
Key Insights
-
•
Traditional design thinking often limits its timeframe to a few years, but extending design horizons to decades or centuries allows for addressing more complex, long-term challenges.
-
•
Expanding empathy beyond humans to include other life forms introduces the concept of life-centered design, broadening ethical considerations in innovation.
-
•
Value in design should transcend financial profit to include social, environmental, and relational factors for sustainable impact.
-
•
Design dimensions can scale from the ultra-microscopic (nano) to the interplanetary, encouraging designers to learn from extreme environments like Mars for Earth-based innovation.
-
•
Sector boundaries between public, private, and civic organizations are blurring as all increasingly address societal and environmental goals together.
-
•
Government innovation labs and mission-oriented approaches can effectively mobilize cross-sector collaboration for large-scale societal transformation.
-
•
Inclusive co-design is evolving to treat users, especially marginalized groups, as equal partners throughout a project rather than mere informants.
-
•
Reflecting on design thinking as methodology rather than deep philosophy invites designers to integrate new mindset and cultural values into their work.
-
•
Systemic and experiential engagement, such as tangible artifacts or immersive workshops, can evoke emotional urgency among policymakers for complex issues like climate change.
-
•
Broadening design perspectives requires cultural humility and learning from indigenous and global contexts beyond Western-centric paradigms.
Notable Quotes
"The world is both burning and drowning, and design needs to expand into new realms where it’s needed."
"We need to dramatically extend the timeframes in which we design for 30 years, 50 years, maybe a hundred."
"Human-centered design is limited; we should shift towards life-centered design that includes all species."
"Value is way bigger than financial value; care, relationships, and beauty are things we don’t measure but are worth living for."
"We’re seeing an optimistic pivot where business and government come together around social and environmental impact."
"Design thinking is just a set of methodologies; what’s missing is deeper reflection and mindset about what to think about."
"Empathizing only with people may have led us into problems by satisfying needs that drive wild consumption."
"The New European Bauhaus is a call to transform Europe’s built environment to be inclusive, beautiful, and climate neutral by 2050."
"Great design is something you can experience and feel, whether it’s a product, system, or policy."
"We must go wider in divergence before convergence—opening perspectives leads to better innovation outcomes."
Or choose a question:
More Videos
"The consequences of inaction are not hypothetical; they are happening right now."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020
"Building connections early in their career could create even more opportunities further along their career path."
Laine Riley Prokay Lisa GordonCarving a Path for Early Career DesignOps Practitioners
September 9, 2022
"Once cash prizes were gone, people stopped feeling ownership of the design system."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"Living personas refreshed constantly with new research allow others to connect with real customer behaviors."
Nathan ShedroffDouble Your Mileage: Use Your Research Strategically
March 31, 2020
"The smaller screen makes it easier to angle the device for adequate viewing, which computers just can’t replicate."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"If your design team cannot act quickly on findings, rapid research is not the method for you."
Feleesha SterlingBuilding a Rapid Research Program (Videoconference)
May 18, 2023
"Starting with specific, meaningful priority communities rather than homogenized personas leads to powerful breakthroughs."
Neil BarrieWidening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
March 25, 2024
"Incremental improvements and disruptive innovation require very different methods and measures."
John DevanneyThe Design Management Office
November 6, 2017
"Small experiments that fit into existing structures make it easier to involve collaborators and reduce resistance."
Katy MogalBut Do Your Insights Scale?
March 12, 2021