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Summary
As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.
Key Insights
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Traditional design thinking often limits its timeframe to a few years, but extending design horizons to decades or centuries allows for addressing more complex, long-term challenges.
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Expanding empathy beyond humans to include other life forms introduces the concept of life-centered design, broadening ethical considerations in innovation.
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Value in design should transcend financial profit to include social, environmental, and relational factors for sustainable impact.
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Design dimensions can scale from the ultra-microscopic (nano) to the interplanetary, encouraging designers to learn from extreme environments like Mars for Earth-based innovation.
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Sector boundaries between public, private, and civic organizations are blurring as all increasingly address societal and environmental goals together.
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Government innovation labs and mission-oriented approaches can effectively mobilize cross-sector collaboration for large-scale societal transformation.
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Inclusive co-design is evolving to treat users, especially marginalized groups, as equal partners throughout a project rather than mere informants.
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Reflecting on design thinking as methodology rather than deep philosophy invites designers to integrate new mindset and cultural values into their work.
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Systemic and experiential engagement, such as tangible artifacts or immersive workshops, can evoke emotional urgency among policymakers for complex issues like climate change.
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Broadening design perspectives requires cultural humility and learning from indigenous and global contexts beyond Western-centric paradigms.
Notable Quotes
"The world is both burning and drowning, and design needs to expand into new realms where it’s needed."
"We need to dramatically extend the timeframes in which we design for 30 years, 50 years, maybe a hundred."
"Human-centered design is limited; we should shift towards life-centered design that includes all species."
"Value is way bigger than financial value; care, relationships, and beauty are things we don’t measure but are worth living for."
"We’re seeing an optimistic pivot where business and government come together around social and environmental impact."
"Design thinking is just a set of methodologies; what’s missing is deeper reflection and mindset about what to think about."
"Empathizing only with people may have led us into problems by satisfying needs that drive wild consumption."
"The New European Bauhaus is a call to transform Europe’s built environment to be inclusive, beautiful, and climate neutral by 2050."
"Great design is something you can experience and feel, whether it’s a product, system, or policy."
"We must go wider in divergence before convergence—opening perspectives leads to better innovation outcomes."
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