Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Lack of Product Thinking will Doom Your Legacy Modernization
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Lack of Product Thinking will Doom Your Legacy Modernization
Speakers: Meaghan Waters and Fotina Koutropoulous
Link:

Summary

Scaling an organization or even just a product, inevitably means dealing with your legacy. Through both they and their colleagues' extensive experience with legacy modernization work, Meaghan and Fotina found one consistent theme. View legacy modernization as purely an engineering effort and the outcome won’t be what you want. Legacy modernization needs to be designed. It needs to fit into an overall product strategy and examined through the same lenses of customer, business, and tech impact as anything else. Otherwise you’re just immediately building a new legacy, not something that can scale with you.

Key Insights

  • Legacy modernization failures often stem from neglecting product thinking focusing on outcomes, vision, and experimentation.

  • The 'four faces of doom' in legacy modernization are hubris, distraction, timidity, and overcapitalization.

  • A balanced discovery approach blending upfront and continuous discovery uncovers legacy complexities and prevents feature parity traps.

  • Spending too much upfront discovery delays value delivery and risks locking in wrong assumptions.

  • Shared visual knowledge like customer journey maps and ecosystem blueprints is crucial to managing legacy complexity and aligning teams.

  • Digital tools like Miro facilitate inclusive visual mapping, replacing physical walls but retaining wider team visibility.

  • Partnering with a pragmatic yet innovative product manager ensures a clear vision and allows early value delivery in modernization.

  • Flipping strategies prematurely or without referencing vision wastes resources and leads to half-baked products with little value.

  • Change management is integral and continuous across discovery, delivery, and adoption phases, not just training or announcements.

  • Investing about 30% of analysis and design effort in change management supports adoption by addressing awareness, desire, knowledge, ability, and reinforcement.

Notable Quotes

"Almost all the negative outcomes in legacy modernization trace back to not applying product thinking focused on value, vision, and experimentation."

"Hubris is the belief you know the best approach and that the market will wait for your big bang release."

"We once saw an organization running 52 projects with only 36 teams — a perfect example of distraction."

"Lift and shift or feature parity is the hallmark of timidity, clinging to what is known rather than delivering real value."

"Legacy modernization needs a mix of upfront and continuous discovery because many details are known but hidden."

"If you skip detailed discovery upfront, you'll only get a superficial understanding and may prove critical assumptions wrong."

"Shared visual maps record what has gone before and allow you to explore with more confidence through complexity."

"Strong product managers avoid flip-flopping by referencing back to a clear vision and prototyping changes before pivots."

"Change management is not linear; it cycles through awareness, desire, knowledge, ability, and reinforcement alongside build-measure-learn."

"Allocate about 30% of your analysis and design effort to change management to help people embrace the new systems."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Lori Muszynski
Keeping Design Weird
2023 • DesignOps Summit 2023
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change (Videoconference)
2023 • DesignOps Community
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold
Kim Fellman Cohen
Measuring the Designer Experience
2019 • DesignOps Summit 2019
Gold
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Exploring DesignOps as a Business Strategic Function
2025 • DesignOps Community
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group (Rosenfeld Community)
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community

More Videos

Adam Cutler

"You need strong regional players with negotiation skills to navigate the split loyalties in global teams."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"Governance is about decision making, not workflow processes."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"We need to rethink how our cities are designed and function."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"Engineers can be our biggest allies in making really important process changes."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"Most organizations are still asking design questions at a global level; we need to be hyper-local now."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"Clusters describing demographics and behaviors alone were not enough; we needed emotional personas to find value propositions."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"Our brains are terrible at operating only on one type of information, whether object-oriented or context-oriented."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"Most product teams work linearly, but systems thinking captures the real-world complexity of moving forward and sometimes stepping back."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024