Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

SUS: A System Unusable for Twenty Percent of the Population

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
SUS: A System Unusable for Twenty Percent of the Population
Speakers: Sam Proulx
Link:

Summary

Did you know that the SUS creates biases in your research, affecting one in five people? That’s right! People with disabilities, especially those who use assistive technology, are not considered by most of the questions in the SUS. As a designer, this could lead to you making design decisions that don’t take into account 20 percent of the visitors to your website. When the SUS was invented, the author encouraged people to change it to suit different needs. In this talk, Samuel Proulx from Fable will discuss how Fable adapted the SUS to work for assistive technology users. Drawing from over five thousand hours of research and testing involving assistive technology users, we created the Accessible Usability Scale (AUS). This presentation will include trends in AUS responses since it was released in December of 2020.

Key Insights

  • Screen readers require highly structured and semantically correct web content to enable efficient navigation for blind users.

  • Screen reader users often customize speed and voice settings to consume information at 400-800 words per minute, much faster than typical speech.

  • Alternative navigation devices, such as head mice and switch systems, rely on precise physical control and can be hindered by environmental factors like vibrations.

  • Current think-aloud usability testing methods create cognitive overload for assistive technology users, as they must manage device output, researcher communication, and narration simultaneously.

  • Travel and physical accessibility barriers severely limit the participation of people with disabilities in traditional usability labs.

  • Assistive technologies are highly personalized, so standard lab setups often fail to support users’ customized configurations, reducing test validity.

  • Standard System Usability Scale (SUS) questions inadequately capture the unique needs and experiences of assistive technology users.

  • Fable’s Accessible Usability Scale (AUS) adapts SUS questions to reflect assistive technology usage, improving relevance and accuracy.

  • Preliminary AUS results show screen reader users rate usability lower than magnification users, reflecting the greater complexity and demands of screen reader use.

  • Inclusive research requires adapting methods to account for varied assistive technologies, emphasizing flexibility and one-size-does-not-fit-all approaches.

Notable Quotes

"What screen readers allow us to do is to jump directly to bits of content that we are interested in to replicate the visual experience of skimming a web page."

"Most screen reader users prefer robotic voices so they can speed up the speech and read much faster than typical people."

"Alternative navigation includes things like switch systems, voice dictation, and head mice to replace standard keyboard and mouse."

"Traveling to a research lab can take longer than the research session itself for people with physical disabilities due to specialty transit."

"Every piece of assistive technology is highly customized for the individual, so labs often fail to replicate users’ ideal setups."

"The standard SUS question about needing a technical person to use the system is frustrating because many assistive tech users are very technical themselves."

"The question who are most people is confusing when applied to assistive technology users in usability scales."

"John Rucklin said if your questionnaire isn’t relevant, you can devise your own — and that’s what we did with the Accessible Usability Scale."

"Screen reader users scored in the low to mid 50s on our scale while magnification users scored around 70 and alternative navigation users around 60."

"Inclusive design is about one size fits one, not one size fits all, especially in research methodologies."

Ask the Rosenbot
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
Sohit Karol
Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning
2020 • Advancing Research 2020
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Dave Hora
Research in the Face of Complexity: New Sensibility for New Situations
2025 • Rosenfeld Community
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Savannah Carlin
Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Josh Clark
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold

More Videos

Taylor Jennings

"Cutting down on the analysis time was huge for us, speeding up speed to insight significantly."

Taylor Jennings Joe Nelson Alex Knoll

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

March 9, 2022

Nicole Aleong

"Expectation describes how things ought to be and reinforces the distinction between the present and what is not yet here."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Jeff Gothelf

"These are all attempts by large companies to figure out new ways to deliver their products or services or to create new businesses outside of what they’re currently working on."

Jeff Gothelf

Innovation Studios: the Engines of Enterprise Experimentation

May 14, 2015

Saara Kamppari-Miller

"Meeting designers where they spend their time, like integrating accessibility plugins into Figma, is the most effective way to make progress."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Tess Dixon

"Creating moments of joy in the day can encourage positive behaviors and brighten people’s days."

Tess Dixon

C'mon Get Happy

September 29, 2021

Liam Thurston

"Soft skills often are a multiplier on your hard skills—they’re just as valuable, if not more so."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Ian Swinson

"Communication matters—sending an email to an executive with spelling mistakes can ruin your respect."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Leisa Reichelt

"When negotiating, bring plan A—show what you need and what good looks like—even if it seems outrageous."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Rachael Greene

"Over-enforced design system adoption bred resentment and low morale, despite good adoption metrics."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025