Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Three Years Out: Perspectives on the Near-Term Future of User Research
Summary
Key Insights
-
•
AI-driven user experiences are becoming non-deterministic, meaning users will receive different outcomes even for the same actions.
-
•
UX research must shift focus from average user flows to designing for edge cases because now everyone experiences unique, evolving interfaces.
-
•
The traditional 100-page research report is becoming obsolete due to faster cycles and larger, mixed-method datasets.
-
•
Mixed methods research combining qualitative and quantitative data at scale will dominate the near future of UX research.
-
•
AI tools will increasingly assist researchers by automating base-level data synthesis but human interpretation remains crucial.
-
•
UX researchers need to become more data fluent, including knowledge of product analytics, surveys, and coding languages like Python or R.
-
•
Understanding assistive technologies and their innovations provides insights into the future of mainstream user interfaces.
-
•
Ethics and privacy in data collection are critical, especially when researching vulnerable or assistive technology users.
-
•
Regulations around AI, accessibility, and digital markets are rapidly increasing and impacting UX design and research.
-
•
New user interface paradigms like chatbots and AR present unique design challenges around user discoverability and interaction.
-
•
Large-scale in-product behavioral research requires new operational pipelines to properly represent and study edge cases.
-
•
Researchers must resist building tools before understanding their research needs; tool development should be problem-driven.
-
•
UX professionals will increasingly wear multiple hats due to shrinking teams and budgets in tech environments.
-
•
Collaboration between researchers, engineers, product teams, and regulatory bodies is more essential than ever.
-
•
The future of UX research includes focusing on the human element — empathic connection amid technological complexity.
-
•
Data alone isn’t enough — quality and relevance of data trump quantity in driving meaningful insights.
Notable Quotes
"If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX."
"Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user."
"The era of 100-page reports is ending because we simply can’t produce them fast enough at scale."
"Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making."
"UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data."
"Understanding how assistive technology evolves is crucial because it foretells the future of interface design."
"We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data."
"Regulations are design problems, not just technical ones, influencing how we create products and experiences."
"Future UX includes designing for user discovery in conversational and augmented interfaces, not just clicks."
"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."
Or choose a question:
More Videos
"Going from 100 to 200 people, suddenly product managers started hearing from a dozen people a week with conflicting requests."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Every few years consultants come in and tidy up our mess, but as soon as they leave, we mess it all up again."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"Only one internal hire on the UX team was a huge misopportunity for us."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"Language can be vague, imprecise, and even contradictory, but the body can be a bridge to understanding."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Multiple payment providers aren’t just a feature; they’re an accessibility lifeline for people who can’t read or reach their credit card easily."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Balance UX and CX—making the site work technically is not enough if the content or experience isn’t meaningful."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"Facilitation is part setting the stage and part performing on it."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Generative AI is non-deterministic and doesn’t understand meaning, so baseline error rates exist in all tools we use."
Llewyn PaineCoexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
March 11, 2025
"Sensemaking is your superpower as a researcher to amplify your impact beyond user experience mechanics."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025