Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Three Years Out: Perspectives on the Near-Term Future of User Research
Summary
We know how things are at the start of 2024, and the long term future? That's anyone's guess. But what might the not-so-distant future look like for User Research? That's a horizon that's just around the corner—and one that you start planning for now. Join us for a free discussion with some UX research thought leaders who have some opinions you'll want to hear about the near future of our profession—and bring your own! We'll be hearing from Sam Proulx of Fable, Lija Hogan of UserTesting and Milan Mijatovic; moderated by Lou Rosenfeld. This Talk is Sponsored by Fable, an #AR2024 Virtual Sponsor.
Key Insights
-
•
AI-driven user experiences are becoming non-deterministic, meaning users will receive different outcomes even for the same actions.
-
•
UX research must shift focus from average user flows to designing for edge cases because now everyone experiences unique, evolving interfaces.
-
•
The traditional 100-page research report is becoming obsolete due to faster cycles and larger, mixed-method datasets.
-
•
Mixed methods research combining qualitative and quantitative data at scale will dominate the near future of UX research.
-
•
AI tools will increasingly assist researchers by automating base-level data synthesis but human interpretation remains crucial.
-
•
UX researchers need to become more data fluent, including knowledge of product analytics, surveys, and coding languages like Python or R.
-
•
Understanding assistive technologies and their innovations provides insights into the future of mainstream user interfaces.
-
•
Ethics and privacy in data collection are critical, especially when researching vulnerable or assistive technology users.
-
•
Regulations around AI, accessibility, and digital markets are rapidly increasing and impacting UX design and research.
-
•
New user interface paradigms like chatbots and AR present unique design challenges around user discoverability and interaction.
-
•
Large-scale in-product behavioral research requires new operational pipelines to properly represent and study edge cases.
-
•
Researchers must resist building tools before understanding their research needs; tool development should be problem-driven.
-
•
UX professionals will increasingly wear multiple hats due to shrinking teams and budgets in tech environments.
-
•
Collaboration between researchers, engineers, product teams, and regulatory bodies is more essential than ever.
-
•
The future of UX research includes focusing on the human element — empathic connection amid technological complexity.
-
•
Data alone isn’t enough — quality and relevance of data trump quantity in driving meaningful insights.
Notable Quotes
"If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX."
"Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user."
"The era of 100-page reports is ending because we simply can’t produce them fast enough at scale."
"Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making."
"UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data."
"Understanding how assistive technology evolves is crucial because it foretells the future of interface design."
"We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data."
"Regulations are design problems, not just technical ones, influencing how we create products and experiences."
"Future UX includes designing for user discovery in conversational and augmented interfaces, not just clicks."
"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."
Or choose a question:
More Videos
"The tapestry exhibition will be a three-dimensional map co-created with refugees and local school kids to reflect their stories."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"Combining customer journey mapping and jobs to be done gave us a clear set of opportunities stemming directly from the garage’s reality."
Tamara KartoziiaThink global, adapt local: how service design accelerated B2B market entry by 6 months
November 20, 2025
"AI tech debt has compounding interest to it."
Jay BustamanteNavigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
October 2, 2023
"Anticipation involves preparatory actions to manage uncertainty about future conditions."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"At best, user experience and product management work together in a healthy tension."
Vicky Teinaki Michele Marut Tim ParmeeShort Take #3: UX/Product Lessons from Your Industry Peers
December 6, 2022
"The ultimate goal in conflict is to engage with the tension while reducing the friction between humans."
Laura WeissTurn Down the Heat: 3 Ways to Handle Conflict in the Moment
November 20, 2024
"Most product teams don't really have user research outputs or they come too late and disconnected from design."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
June 10, 2025
"Facilitation is part setting the stage and part performing on it."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
