Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design as an Agent of Digital Transformation at JPMC
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Design as an Agent of Digital Transformation at JPMC
Speakers: Julie Gitlin and Esther Raice
Link:

Summary

Join us for a wide-ranging conversation on how we are building a thriving team of designers empowered to drive digital transformation at scale. Hear about our challenges and lessons learned. We will talk about team building, employee engagement, design thinking, and design maturity.

Key Insights

  • Design at JP Morgan Chase serves as a strategic agent of digital transformation by centering client-centric innovation despite legacy technology and culture.

  • The Access platform is a 15-year-old treasury management tool used by global companies, now undergoing modernization to improve end-to-end user experience.

  • Cultural change and collaboration across product, tech, and design teams are tougher than process changes in adopting digital-first mindsets.

  • Ruthless prioritization, learned from mentor Deborah Danielson, helps leaders focus on impact amid many competing demands.

  • To scale design teams effectively, blending senior mentors with junior designers promotes growth and cost efficiency.

  • Pair design, inspired by paired scholarship traditions, is a promising but still experimental practice to elevate quality and speed of design work.

  • Onboarding new designers involves supported partnerships like buddy systems and group learning pods focused on domain knowledge and peer collaboration.

  • Transparency using design ops artifacts, weekly updates, and clear roadmaps builds alignment and stakeholder trust across large, distributed teams.

  • Managing burnout requires openness, flexibility, empathy, and pacing, especially given pandemic-related role collapsing and remote work challenges.

  • Executive sponsorship combined with bottom-up enthusiasm is crucial to embedding design thinking as a widespread organizational behavior rather than a checkbox training.

Notable Quotes

"Ruthless prioritization is the outcome of focusing on what uniquely leverages your skills and impact."

"Banks have 144 years of technology baggage that make digital transformation a complex cultural as well as technical challenge."

"Design isn’t here to save the day, but to see things through to the next day."

"We’re all paddling in the same boat and even a slight rhythm mismatch can tip it over."

"Change behavior isn’t magic; it requires ongoing coaching and support beyond initial training."

"Having a growth mindset means continually inviting input and checking egos at the door."

"It’s normal not to hit the ground running in our complex domain, and that’s okay."

"Feeling like you’re making a difference today, and seeing that impact, keeps designers motivated."

"Empathy means being in it with people, but not so much you lose your own center."

"Design thinking is less about methods and more about behaviors—being empathetic, curious, imaginative, and collaborative."

Ask the Rosenbot
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Michael Land
Establishing Design Operations in Government (Videoconference)
2021 • DesignOps Community
Frances Yllana
Theme 2 Intro
2024 • DesignOps 2024
Gold
George Abraham
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)
2021 • DesignOps Summit 2021
Gold
Deanna Washington
Scaling Success: Paving the Path from DesignOps to VP
2023 • DesignOps Summit 2023
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
Eniola Oluwole
Lessons From the DesignOps Journey of the World's Largest Travel Site
2019 • DesignOps Summit 2019
Gold
Kara Kane
Communities of Practice for Civic Design (Videoconference)
2022 • Civic Design Community
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Sarah Barrett
AI in Real Life: Using LLMs to Turbocharge Microsoft Learn
2025 • Rosenfeld Community
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps 2024
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community

More Videos

"When teams lose a sense of agency, they act strange, cutting corners and racing to get something out the door."

Standardizing Product Merits for Leaders, Designers, and Everyone

June 15, 2018

Simon Wardley

"I realized I was just making it up despite the company’s growth."

Simon Wardley

Maps and Topographical Intelligence (Videoconference)

January 31, 2019

Sandra Camacho

"Bias is a tendency, feeling or opinion for or against something without reason or evidence."

Sandra Camacho

Creating More Bias-Proof Designs

January 22, 2025

Darian Davis

"We’re all capable of creating and perpetuating toxic work relationships."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Fisayo Osilaja

"Providing more holistic recommendations helped us gain more trust and buy-in from stakeholders, increasing UX maturity."

Fisayo Osilaja

[Demo] The AI edge: From researcher to strategist

June 4, 2024

Uday Gajendar

"Nobody wants to buy or use a sloppy product, especially when enterprise users engage daily for hours."

Uday Gajendar

The Wicked Craft of Enterprise UX

May 13, 2015

Davis Neable

"Relying on a single content strategist was a strategic mistake that created a single point of failure."

Davis Neable Guy Segal

How to Drive a Design Project When you Don’t Have a Design Team

June 10, 2021

Eniola Oluwole

"Once cash prizes were gone, people stopped feeling ownership of the design system."

Eniola Oluwole

Lessons From the DesignOps Journey of the World's Largest Travel Site

October 24, 2019

Aurobinda Pradhan

"Design leaders want predictable roadmaps and healthy teams, measurable against timelines and goals."

Aurobinda Pradhan Shashank Deshpande

Introduction to Collaborative DesignOps using Cubyts

September 9, 2022