Design as an Agent of Digital Transformation at JPMC
Summary
Join us for a wide-ranging conversation on how we are building a thriving team of designers empowered to drive digital transformation at scale. Hear about our challenges and lessons learned. We will talk about team building, employee engagement, design thinking, and design maturity.
Key Insights
-
•
JP Morgan Chase’s digital transformation is accelerated by the pandemic and requires culture change alongside technology and design evolution.
-
•
Esther’s team manages 'Access,' a treasury management portal used by clients representing about one-sixth of the US economy.
-
•
Ruthless prioritization is critical for impactful design leadership, as highlighted by Esther’s mentor Deborah Danielson.
-
•
Successful digital transformation requires cross-team collaboration between design, product, and tech, including shared KPIs and goals.
-
•
Maintaining design quality despite increased demand is a core challenge due to pressure to scale rapidly without diluting outputs.
-
•
Behavioral change is difficult; training alone does not make teams collaborative or innovative without ongoing coaching and support.
-
•
New joiners benefit from buddy systems and small study pods to accelerate domain learning and foster interpersonal connection.
-
•
A growth mindset and resilience are essential designer qualities given constant change and complexity in the banking context.
-
•
Design leadership involves humility, stakeholder mapping, and knowing when to drive and when to collaborate in a large firm.
-
•
Design is not here to save the day but to help organizations progress steadily toward better client experiences and innovation.
Notable Quotes
"Ruthless prioritization is really the outcome of conversations that helped me focus on where I can make the most impact."
"Banks have 144 years of tech baggage making digital-first mindsets hard, and culture change is just as important as technology."
"We’re paddling in the same boat, aligned with product and tech, sharing goals and KPIs to deliver great client experiences."
"Behavior change doesn’t happen after two days of training; it takes ongoing support, coaching, and modeling."
"The pandemic collapsed many roles onto fewer shoulders without the usual context switches, amplifying burnout risk."
"A new joiner meeting someone 10 months in who’s still meeting new people shows the scale and complexity of JP Morgan."
"Design thinking works best with executive sponsorship combined with grassroots enthusiasm to set organizational expectations."
"Empathy and imagination combined with collaboration behaviors can help us live together more peacefully and improve the world."
"Design isn’t here to save the day but to see things through to the next day."
"Having a designated buddy for new hires proactively soliciting questions creates a supported partnership and eases onboarding."
Or choose a question:
More Videos
"Collaboration with another researcher was seamless because we speak the same methodology language and aligned on goals."
Joanna Vodopivec Prabhas PokharelOne Research Team for All - Influence Without Authority
March 9, 2022
"Don’t talk about delight or loyalty; trust is the single best framing to connect with stakeholders."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
"We talked all about resilience, curated by myself yesterday."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Lauren Cantor is a heavy hitter gathering all the really good resources and putting them together."
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"More ways to contact support—chat, email, phone—are essential because different disabilities require different options."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
"Manhole cover questions belong in the past. Focus on real skills and relevant experience instead."
Russ UngerOnboarding: The Ecosystem, not the Afterthought
November 7, 2017
"In large organizations, soft skills are the hard skills—it's all about how you connect with humans and express your core values."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"These intelligent interfaces are collaborative, proactive partners on the user’s journey."
Josh Clark Veronika KindredSentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
"I approached design not from the context of user experience first, but from what job we’re trying to satisfy for our customers."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020
