Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

What Beekeeping Taught me about Product Teams

Wednesday, October 29, 2025 • Rosenfeld Community
Share the love for this talk
What Beekeeping Taught me about Product Teams
Speakers: Mariesa Lenz
Link:

Summary

Where could your team act more like a hive? When my husband I first got into beekeeping earlier this year, I thought it would just be a hobby. But the deeper I went, the more I noticed parallels with product teams and how we interact and choose to build together in our everyday work lives. Just like us, bees need to collaborate, adapt, and sustain themselves through constant change. So with this presentation, I’ll share a few lessons our honeybees have taught me about building better teams and thus, better products.

Key Insights

  • Bees do not have a central decision-maker; the queen reproduces but does not control the hive.

  • Resilience in teams is about preparation and sustainable effort, not speed or vanity metrics.

  • Building resilience requires creating feedback loops, rituals, and time for reflection to adapt rather than just hustle.

  • Product teams should trade some efficiency for better resilience to handle unpredictable changes.

  • High-functioning teams distribute knowledge and decision-making power rather than centralizing it.

  • Trust and clear communication among team members are fundamental to collaboration and autonomy.

  • Teams aligned around a shared purpose perform more cohesively and innovate better.

  • Autonomy and interdependence must be balanced; individual roles shift dynamically like worker bees’ changing tasks.

  • Effective communication in bees uses subtle signals like waggle dances, which product teams can parallel with roadmaps and open collaboration.

  • Psychological safety is crucial so team members can take initiative without fear of failure or punishment.

Notable Quotes

"The queen is not a decision-maker, she’s just there to reproduce."

"Bees measure success not by how fast they work but by how well they prepare."

"True success means designing teams for resilience so they’re ready for whatever season comes."

"Adaptability isn’t weakness, it’s strength."

"High functioning teams are built on trust and not control."

"No bee micromanages another; they have different roles and contribute independently but in sync."

"Every bee understands the same purpose — the survival of the hive for winter."

"Teams can thrive when iteration and responsiveness are normalized and psychological safety is present."

"The waggle dance communicates direction and distance to new food sources with remarkable precision."

"Leadership is not about having all the answers but facilitating conversations with experts to find solutions."

Ask the Rosenbot
Wendy Johansson
Design at Scale: Behind the Scenes
2021 • Enterprise Community
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Amy Thibodeau
Opening Keynote: Process and Ambiguity
2019 • DesignOps Summit 2019
Gold
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Jamie Beck Alexander
How can you find your role in climate?
2024 • Climate UX Interest Group
Michelle Morrison
Culture Design
2020 • DesignOps Community
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Corey Nelson
Layoffs
2022 • Advancing Research Community
Dave Malouf
The Future of DesignOps
2024 • DesignOps Summit 2020
Gold

More Videos

Sheri Byrne-Haber

"Product owners want everybody to be able to use their software, but if it isn't accessible, you're effectively discriminating against disabled users."

Sheri Byrne-Haber

The Importance of Accessible Design Systems

January 8, 2024

Mujtaba Hameed

"The core thesis is that saving time with AI and reallocating it into research itself unlocks the true potential of the field."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Sofía Delsordo

"We started to see children and teenagers as users, not just audiences."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

Dave Hoffer

"Don’t lead with salary negotiation; build trust first and then explore possibilities."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

April 3, 2025

Liam Thurston

"Building a great culture means caring for individuals and creating rituals like recognition and shared learning."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Shipra Kayan

"AI can act like a super eager intern who's very confident but sometimes gets things wrong."

Shipra Kayan Robert Kortenoeven Eileen Tang

Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow

June 11, 2025

Dharani Perera

"De-risking sessions gave disgruntled stakeholders a forum to voice fears before larger workshops."

Dharani Perera

The mandala of service design: unlocking alignment and action through service design

November 20, 2025

Jorge Arango

"GPT-4 functioned as an assistant not just in retagging but also in improving the taxonomy itself."

Jorge Arango

[Demo] How to re-categorize content at scale using LLMs

June 5, 2024

Audrey Crane

"Shadow design is not about blaming people—it’s about recognizing that design work is happening outside the design team."

Audrey Crane

Shadow Design–Where Else is Design Happening in Your Organization?

April 20, 2023