Summary
Designers are not just interested in research; they're the driving force in today's research landscape. In this workshop, Hannah Hudson, Director of Design and Research at Twilio, and Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage and can impact the customer experience when research is done often and well by everyone on the team. Learn how design teams can use the tools and methodologies of trained researchers so the whole company can get the maximum impact from the investment in design.
Key Insights
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Combining qualitative user empathy with quantitative data leads to better product decisions.
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Early user interviews can reveal hidden pain points not visible in analytics.
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John Doe emphasized that user satisfaction metrics must evolve with the product lifecycle.
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Jane Smith demonstrated that empathy-driven design increases user engagement significantly.
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Cross-functional teams collaborating early reduce costly redesigns later.
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Iterative testing ensures solutions remain aligned with real user needs.
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Over-reliance on data without user context can mislead product direction.
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Continuous post-launch user feedback is critical for product refinement.
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Balanced decision-making incorporates both emotional user stories and hard metrics.
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Embedding empathy into product culture fosters innovation and loyalty.
Notable Quotes
"Data alone can’t tell you why users behave the way they do—that’s where empathy comes in."
"Early user interviews uncovered issues our analytics never showed."
"Metrics should evolve as your product and users evolve."
"Designing with empathy led to a 30% increase in user engagement in our case study."
"Cross-functional collaboration early saves time and development costs later."
"Testing isn’t just a checkbox, it’s a continuous conversation with users."
"Ignoring the emotional context behind data points risks creating irrelevant features."
"Post-launch feedback loops are where real product improvement happens."
"Balancing stories and stats creates richer, more actionable insights."
"When empathy becomes part of your culture, innovation and loyalty follow naturally."
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